Brand Tone

Helpful and Informative, Friendly and Relatable, Engaging and Encouraging, Positive and Optimistic, Trustworthy and Reliable

Brand Values

• •Family-centric
• •Community Building
• •Making Parenting Easier and More Fun
• •Discovery and Exploration
• •Accessibility and Inclusivity

Best Practices

• •Always Prioritize the Parent: Write from the perspective of understanding a parent's needs, challenges, and desires. Use "you" and "your family" frequently.
• •Keep it Positive and Solution-Oriented: Focus on the benefits and the joy of family experiences. If addressing a pain point (e.g., boredom), immediately offer a solution.
• •Use Clear, Concise, and Actionable Language: Make it easy for busy parents to understand the information and what to do next (e.g., "Discover Now," "Shop Deals," "Learn More").
• •Inject Warmth and Enthusiasm: Use positive adjectives and a friendly, conversational style. Emojis can be used appropriately on social media to enhance this.
• •Maintain a Helpful & Informative Stance: Ensure all copy provides genuine value, whether it's a tip, an idea, a deal, or event information. Back up claims with details and be transparent.

Social Perception

Valuable Resource, Generous, Community Focused, Responsive and Good Service, Up-to-Date

Copy Examples

• •Weekend Wonders Await! ✨ Discover 5 NEW family adventures on BYKidO – making memories just got easier (and more fun!).
• •Tired of hearing 'I'm bored'? 🙋‍♀️ We've got you covered! From thrilling indoor playgrounds to amazing outdoor escapades, find your family's next BIG adventure on BYKidO. Link in bio for smiles all around! #BYKidOFun #SingaporeKids #FamilyTime
• •Unlock Exclusive Family Deals! 🤫 Your BYKidO guide to saving big on fun this month.
• •Making Family Adventures Simple. Explore, book, and bond with BYKidO – your trusted partner in parenting. Discover Now!
• •School Holiday Special! 🎈 Get 20% OFF tickets to [Event Name] when you book through BYKidO. Let's make this holiday unforgettable! Shop Deals.