Brand Tone

Aspirational, serene, and personal, combining everyday luxury with a genuine, handcrafted feel. The language is evocative and focuses on emotion and memory, making the brand feel approachable despite its sophisticated positioning.

Brand Values

• •Accessible Luxury
• •Craftsmanship & Quality
• •Sensory Experience & Joy
• •Personalization & Connection
• •Ethical & Safe

Best Practices

• •Lead with Emotion, Support with Detail: Start copy with the feeling or experience the scent provides (e.g., "escapism and joy," "mindful moments"). Follow up with the tangible quality details (hand-poured, soy wax, vegan oils).
• •Emphasize "Everyday Luxury": Consistently use this phrase or similar concepts to reinforce the brand's core mission. This helps justify the quality without positioning the product as unattainably expensive.
• •Tell the Story: Weave the brand's origin, the founder's passion, and the inspiration behind collections (like travel) into social media and product descriptions. This builds a personal connection and differentiates the brand.
• •Use Sensory Language: Go beyond just naming scents. Use descriptive, evocative words that help the customer imagine the fragrance and the atmosphere it creates (e.g., "wander with beautiful scent," "powerful diary").
• •Maintain a Personal Touch: End newsletters or "About Us" sections with a personal sign-off. Use "we" and "our" to create a sense of a dedicated team, even if it's a small studio, to foster a feeling of warmth and authenticity.

Social Perception

Perceived as a provider of high-quality, artisanal home fragrance products. Its clear branding and professional online presence position it as a credible and appealing option in the crowded candle market. By offering bespoke and white-label services, By Jane Studio has garnered a reputation for quality and reliability, resonating with consumers seeking small, affordable indulgences that enhance their home environment.

Copy Examples

• •Don't save the best for a special occasion. Our hand-poured soy candles are made for the quiet moments, the slow mornings, and the simple joy of a beautiful scent filling your home. Make today luxurious. #ByJaneStudio #EverydayLuxury #HandPouredCandles #MindfulMoments
• •Let the scent of white sands and coconut transport you. Inspired by dream destinations, this candle is more than a fragrance—it's an escape. Each one is hand-poured in our Buckinghamshire studio using natural soy wax, ready to stir your memories or inspire new adventures. Light it and wander.
• •Your daily moment of calm is waiting.
• •Looking for the perfect gift for someone special (or yourself)? Discover By Jane Studio's collection of artisan soy candles and diffusers. Lovingly hand-poured in Buckinghamshire for a beautifully scented home. Vegan & cruelty-free. Shop now.
• •Uplifting fragrance for beautiful living. Hand-poured in England.