Brand Tone

Aspirational, Trendy, Feminine, Customer-centric (stated), Youthful & Playful (implied)

Brand Values

• •Fashion-Forwardness
• •Quality (Stated Intention)
• •Customer Satisfaction
• •Unique Selection & Personal Design
• •Versatility

Best Practices

• •Emphasize "Newest Trends" and "Fashion-Forward": Continuously highlight that BYIC is at the forefront of fashion. Use words like "latest," "new arrivals," "on-trend," "runway-inspired," and "fresh."
• •Maintain a Feminine and Chic Voice: Incorporate descriptive adjectives that evoke elegance, style, and comfort. Words like "chic," "elegant," "luxurious," "soft," "graceful," "stylish," and "comfortable" should be common.
• •Showcase Versatility: Appeal to the customer's various lifestyle needs by illustrating how BYIC clothing can be worn for different occasions – "from day to night," "effortless chic for work and play," "your go-to for every event."
• •Address Quality (and manage perception): While customer perception is mixed, the brand's stated aim is high quality. Copy should reflect this aspiration with terms like "quality craftsmanship," "premium materials," "designed to last," and "invest in style." If addressing past concerns indirectly, focus on commitment to improvement and customer satisfaction.
• •Foster a Sense of Exclusivity and Personal Touch: Highlight the "BYIC Design" line and the co-founder's personal involvement. Phrases like "personally designed," "unique selection," "curated collection," and "exclusive styles" can enhance this. When possible, connect with the aspirational aspect of the brand co-founder.

Social Perception

Positive (as projected by the brand): Successful Danish brand, trendy, quality-focused, customer-oriented. Mixed (based on customer feedback): Some long-term customers have perceived a decline in quality relative to price increases, with concerns about items resembling fast-fashion products from platforms like Shein. Inconsistent sizing has been mentioned as an issue by some. The brand has a following, as evidenced by resale listings and social media engagement.

Copy Examples

• •BYIC: Your Signature Style. Unveiled. Step into a world where trends are born and confidence is tailored. Discover unique pieces designed to make you shine, from sunrise to spotlight. Shop the new collection now.
• •Feel the Wow. Wear BYIC. It’s more than just clothing; it’s a feeling. Luxurious fabrics, chic designs, and that perfect fit that says ‘you’. Elevate your everyday and own your moments.
• •The Trendsetters' Choice: BYIC Design. Handpicked by Astrid Ingemann Christensen, our BYIC Design collection blends raw femininity with the latest runway whispers. Be the first to wear the future of fashion.
• •From Dreamy Dresses to Power Pieces – BYIC Has You. Whether it's a casual coffee run or a night to remember, find your perfect ensemble with BYIC. Quality you can feel, styles you’ll adore. Complete your wardrobe with us.
• •Obsessed with Style? So Are We. Dive into BYIC’s latest arrivals – where fashion-forward design meets wearable chic. It’s time to refresh your look and fall in love with your wardrobe all over again.