Brand Tone

Authentic & Rooted, Ethical & Conscious, Respectful & Appreciative, Elegant & Artistic, Warm & Welcoming

Brand Values

• •Preservation of Heritage
• •Artisan Support & Empowerment
• •Sustainability & Eco-consciousness
• •Authenticity & Quality
• •Ethical Practices
• •Cultural Storytelling

Best Practices

• •Prioritize Storytelling: Don't just describe products; narrate the story behind them – the craft, the artisan, the tradition, the sustainable journey.
• •Use Evocative and Respectful Language: Employ words that convey artistry, heritage, care, and the intrinsic value of handmade items. Avoid overly trendy or casual slang that might dilute the brand's sophisticated and respectful image.
• •Emphasize "Handmade" and "Artisanal": Consistently highlight the human touch and skill involved in creating the products, differentiating them from mass-produced goods.
• •Be Transparent About Values: Regularly integrate keywords and phrases related to sustainability, ethical practices, fair trade, and artisan support into your copy across all platforms.
• •Maintain a Consistent Visual and Textual Aesthetic: Ensure that the language used in your copy aligns with the visual presentation of your brand (e.g., elegant photography, focus on textures and details). The tone should feel harmonious with what customers see.

Social Perception

A Guardian of Tradition, Ethical and Trustworthy, A Source of Unique, Quality Products, Sustainable Choice, Culturally Rich

Copy Examples

• •Drape yourself in a story woven through generations. Our [Craft Name, e.g., Ajrakh] saree, handcrafted from pure, breathable cotton and colored with natural dyes, is more than attire – it's a testament to the enduring artistry of our master weavers. Each motif is a whisper of ancient traditions, consciously created for the modern discerning woman. Wear a legacy.
• •Meet [Artisan's Name], the skilled hands behind our vibrant [Product Type, e.g., Kalamkari] collection. For [X] years, [he/she] has poured passion into every piece, keeping an invaluable heritage alive. By choosing Byhand, you directly support artisans like [Artisan's Name] and their communities, ensuring these precious crafts continue to flourish. #ByhandArtisans #EthicalFashion #SupportHandmade
• •At Byhand, we believe fashion can be a force for good. Founded on a deep respect for India's textile legacy, we partner with talented artisans across the country, bringing you garments that are as rich in story as they are in craftsmanship. We are committed to sustainable practices, fair wages, and preserving the beauty of handmade.
• •Timeless Weaves, Conscious Choices: Discover Byhand's New Arrivals. This season, embrace elegance that speaks volumes. Our latest collection features exquisite handcrafted pieces, ethically made with natural materials. Experience the soulful touch of tradition, designed for today.
• •Byhand: Wear Your Heritage. Support Their Future.