Brand Tone

Nostalgic & Whimsical, Eclectic & Unique, Friendly & Welcoming, Passionate & Curated

Brand Values

• •Appreciation for History & Craftsmanship
• •Individuality & Uniqueness
• •Discovery & Joy
• •Personal Connection & Service
• •Creativity

Best Practices

• •Embrace Storytelling: Every item has a past or a unique creation story. Weave these narratives into product descriptions and social media posts to enhance the nostalgic and whimsical tone. For example, instead of \"Vintage lamp,\" try \"This Art Deco lamp once lit up lively evenings in the 1930s, imagine the stories it could tell...\"
• •Use Evocative Language: Employ words that conjure feelings of nostalgia, charm, discovery, and uniqueness. Think: \"timeless,\" \"cherished,\" \"wonder,\" \"curated,\" \"one-of-a-kind,\" \"enchanting,\" \"reminiscent.\"
• •Maintain a Warm and Personal Voice: Write as if you're personally guiding a friend through your beloved collection. Use welcoming phrases, share your enthusiasm for the items, and reflect the passion mentioned by the owner.
• •Highlight the \"Eclectic\" Nature: Regularly showcase the variety of items available, celebrating the mix of styles, eras, and purposes. Use phrases like \"a delightful mix,\" \"something for every curious soul,\" or \"from grand antiques to charming trinkets.\"
• •Visual and Textual Harmony: Ensure that the tone of the copy matches the visuals used. If showcasing a whimsical item, the copy should reflect that. For an elegant antique, the language might be more refined but still warm and inviting. This is especially crucial for platforms like Instagram and Pinterest.

Social Perception

A Treasure Trove, Nostalgic Escape, Quirky & Charming, Specialty Gift Destination, Community Fixture

Copy Examples

• •Headline: Rediscover the Charm of Yesteryear. Body: Step into Bygone Days Eclectic Emporium and let nostalgia wash over you. Explore a treasure trove of vintage finds, handcrafted wonders, and unique pieces that tell a story. Your next cherished heirloom awaits. #BygoneDaysEmporium #VintageCharm #EclecticFinds
• •Headline: Gifts That Whisper Tales of the Past. Body: Searching for a gift as unique as they are? From handsome nautical brass for him to delicate Art Deco treasures for her, our curated collection at Bygone Days offers timeless appeal and a touch of whimsy. Find something truly special. #UniqueGifts #TamborineMountain #EclecticEmporium
• •Headline: Your Curiosity Shop on Gallery Walk. Body: Wander through our aisles and discover a delightful mix of the old, the new, and the wonderfully unexpected. At Bygone Days, every corner holds a new surprise. Come explore and \"Stay Calm & Shop!\" #GalleryWalk #ShopLocal #BygoneDaysTreasures
• •Headline: Handpicked with Love, From Our Family to Yours. Body: As a family-run emporium, we pour our passion into selecting every unique item. From locally crafted soaps to antique curiosities, find pieces that resonate with heart and history at Bygone Days. #FamilyBusiness #HandmadeWithLove #AntiqueDecor
• •Headline: Unleash Your Inner Collector. Body: Whether you're a seasoned collector or just beginning your journey into the world of unique décor and vintage charm, Bygone Days Eclectic Emporium is your haven. What treasures will you uncover today? #VintageCollectibles #EclecticHome #SteampunkStyle