Brand Tone

sophisticated, minimalist, aspirational

Brand Values

• •Quality and Craftsmanship
• •Timelessness
• •Curation
• •Aesthetic Cohesion
• •Inclusivity and Diversity

Best Practices

• •Develop a Brand Voice Guide
• •Prioritize Clarity and Simplicity
• •Tell a Story
• •Stay True to Your Aesthetic
• •Engage with Your Community

Social Perception

BY FEATURES is perceived as a high-end, trustworthy brand that delivers on its promise of quality and style.

Copy Examples

• •New arrivals are here. Discover timeless pieces designed to elevate your everyday.
• •Crafted from the finest materials, our new ceramic vase is a testament to minimalist design and enduring quality. A perfect statement piece for any modern home.
• •The perfect dress for every occasion. Effortless, elegant, and designed to move with you.
• •Style inspiration for the modern woman. Clean lines, classic silhouettes, and a touch of the unexpected.
• •A curated selection of our latest arrivals, chosen with you in mind. Discover the pieces that will define your style this season.