Brand Tone

Authentic, Transparent, Empowering, Supportive, Luxurious, High-Quality, Educational, Informative, Warm, and Approachable.

Brand Values

• •Authenticity
• •Family & Heritage
• •Natural & Clean Beauty
• •Sustainability & Ethical Practices
• •Inclusivity
• •Community & Empowerment
• •Quality & Efficacy

Best Practices

• •Lead with Authenticity: Always share the genuine story and values behind the brand. Erim Kaur's personal narrative is a cornerstone; weave it naturally into communications.
• •Emphasize Heritage and Natural Goodness: Consistently highlight the traditional Indian hair oiling roots and the 100% natural, vegan, and cruelty-free nature of the products. This builds trust and appeals to conscious consumers.
• •Maintain a Supportive and Empowering Voice: Position ByErim as a supportive partner in the customer's hair care journey. Use language that uplifts and instills confidence.
• •Balance Luxury with Relatability: While showcasing the premium quality of the products, ensure the tone remains warm, approachable, and community-oriented, reflecting Erim's "big sister" persona.
• •Educate and Inform: Share knowledge about hair health, ingredient benefits, and the "why" behind the products and practices. This reinforces expertise and empowers customers to make informed choices.

Social Perception

Trusted, Effective, Inspirational, Relatable Founder Story, Luxurious yet Accessible, Community-Focused, Ethical, and Conscious Choice.

Copy Examples

• •Headline: "Rediscover Your Roots. Revitalize Your Hair. The ByErim Way." Body: "Inspired by generations of wisdom and a love born from loss, our 100% natural hair oil is more than just a treatment – it's a ritual. Crafted with eight pure oils to nourish every strand, for hair that’s not only beautiful but tells your story of strength. Begin your journey to healthier, happier hair today." Call to Action: "Shop the Tradition"
• •Headline: "From Our Family Kitchen to Your Bathroom Cabinet: The Secret to Lustrous Hair." Body: "ByErim was born from a grandmother's love and ancient Ayurvedic secrets. Our award-winning luxury hair and beard oil is a tribute to heritage, crafted for modern lives. Experience the pure, potent blend that’s transforming hair worldwide. 100% natural, vegan, and always cruelty-free." Call to Action: "Experience the Legacy"
• •Headline: "Tired of Hair That Won't Cooperate? We Hear You." Body: "Whether it's dryness, damage, or the quest for growth, ByErim offers a natural solution that truly works. Our founder, Erim Kaur, faced her own hair battles and created these formulas to help you win yours. Join our community and let us support your journey to confident, radiant hair." Call to Action: "Join the ByErim Family"
• •Headline: "Luxury Meets Nature. Strength Meets Shine." Body: "Indulge in ByErim’s expertly blended hair and beard care. Our commitment? Pure, ethically sourced ingredients, sustainable practices, and visible results for all hair types. Because true beauty is conscious and kind." Call to Action: "Discover Conscious Luxury"
• •Headline: "More Than Haircare, It's Self-Care. The ByErim Ritual." Body: "Embrace the soothing tradition of hair oiling with ByErim. Our signature blend not only promotes growth and health but offers a moment of peace in your busy day. Loved by thousands for its gentle power and beautiful results. What will your ByErim story be?" Call to Action: "Start Your Ritual"