Brand Tone

Enthusiastic, Friendly, Community-Focused, Appreciative, Playful & Creative

Brand Values

• •Creativity & Originality
• •Community & Connection
• •Passion
• •Supporting Small Business/Handmade (Potentially)
• •Customer Appreciation

Best Practices

• •Know Your "Bestie": Always write as if you're talking to a fellow fan and friend. Use inclusive, enthusiastic, and familiar language (e.g., "besties," fandom-specific terms where appropriate).
• •Embrace Emojis & Excitment: Don't shy away from using emojis (✨💖🎉) and exclamation points to convey genuine enthusiasm and energy that matches the vibrant K-pop world.
• •Highlight the "Why": Connect products back to the K-pop inspiration. Share the story or details that fans will appreciate (e.g., "inspired by Jimin's solo song Serendipity—and every detail tells a story"). This reinforces the brand's understanding and passion.
• •Foster Community Interaction: Ask questions, encourage tags, and run polls to engage the audience directly. Make them feel like part of the By EmJ family.
• •Consistent Gratitude: Regularly express thanks for support, purchases, and engagement. This reinforces the appreciative value of the brand.

Social Perception

Positive & Supportive, Anticipation, Appreciation for Design & Detail, Community Hub

Copy Examples

• •Calling all [Fandom Name]! 🎤✨ Your new favorite accessory just dropped! Our brand new [Product Name] is inspired by [Group/Song] and all the things we love about them. Every detail is made with love, just for you! Shop now before it’s gone! Link in bio! 💖 #ByEmJ #KpopMerch #[GroupName] #[FandomName] #NewDrop
• •(Upbeat K-pop song in the background, quick cuts of the product) You asked, we listened! 😉 Our bestselling [Product Name] is officially BACK IN STOCK this Friday at [Time] [Timezone]! Set your alarms, besties, because these fly off the shelves! Tag a friend who NEEDS this! 👇 #ByEmJ #Restock #[ProductName] #KpopShop #TikTokShop
• •Hey besties! 👋 CJ here! Just wanted to give you a sneak peek of what we’re working on (and maybe say hi from my new Texas studio! 🤠). Your amazing support means the world, and I'm so excited to share these new [Type of Product, e.g., K-pop inspired bags] with you all soon! What groups are you hoping to see next? Let me know in the comments! 👇 #ByEmJ #[KpopGroup] #SmallBusiness #CommunityLove #WorkInProgress
• •✨ Sparkle like your bias this [Holiday/Event]! ✨ Treat yourself or the K-pop lover in your life to something special from By EmJ! From [Product Category 1] to [Product Category 2], find the perfect gift to show your love. Plus, enjoy [Discount/Offer] for a limited time! Shop the collection now! [Link] #ByEmJ #KpopGifts #[Holiday]Sale #LimitedTimeOffer
• •We LOVE seeing you rock your By EmJ merch! 😍 Look how amazing @[UserHandle] looks with their [Product Name]! Thanks so much for sharing the love, bestie! ✨ Want a chance to be featured? Tag us @by_emj and use #ByEmJLove! #ByEmJ #[FandomName] #CustomerLove #KpopFashion