Brand Tone

Friendly and Relatable, Enthusiastic and Confident, Helpful and Solution-Oriented, Trendy and Modern, Community-Focused

Brand Values

• •Efficacy and Results
• •Customer Empowerment
• •Simplicity
• •Cruelty-Free
• •Authenticity
• •Accessibility
• •Innovation

Best Practices

• •Lead with Solutions and Benefits: Always frame product descriptions and social media posts around how ByEllie solves a customer's problem (e.g., "unruly brows," "makeup that doesn't last") and the positive outcome they will experience ("feel like their best selves," "simplified routine," "all-day confidence").
• •Incorporate Relatability and Authenticity: Weave in elements of the founder's story or common beauty frustrations to connect with the audience on a personal level. Use straightforward, honest language.
• •Use Enthusiastic and Positive Language: Maintain an upbeat, confident, and excited tone. Words like "love," "amazing," "perfect," "game-changer," and "viral" align with the existing customer perception and social media buzz.
• •Leverage Social Proof and Community: Regularly feature customer testimonials, 5-star reviews, and user-generated content in your copy. Phrases like "Join thousands..." or "Our community loves..." can be powerful.
• •Maintain a Consistent Visual and Verbal Style: Ensure that the friendly, trendy, and solution-oriented tone is reflected not just in words but also in the style of social media posts, website imagery, and even customer service interactions. Keep the cruelty-free message and commitment to simplifying routines as recurring themes.

Social Perception

Highly Positive, Effective and Reliable, Trendy and Desirable, Good Value, Trustworthy (Emerging)

Copy Examples

• •Headline: Brows That Don't Budge? Yes, Really. Body: "Stop dreaming about flawless, laminated brows and make them your reality. Our TikTok-viral Brow Shape gives you all-day hold without the stiffness or white cast. Get ready to simplify your routine and feel your best self, effortlessly. #byelliebeauty #BrowGameStrong"
• •Headline: Your Secret to Simplified Beauty is Here. Body: "Launched from a real-life quest for makeup that *actually* works, ByEllie is all about cruelty-free solutions that make you feel amazing. Our Brow Texture delivers natural, fluffy volume that lasts. Feel the ByEllie difference. ✨ #SimplyByEllie #RealResults"
• •Headline: Join Thousands Obsessed with ByEllie Lips & Brows! Body: "Why is everyone talking about ByEllie? Because our products deliver! From our cult-fave Brow Shape to our hydrating Lip Balms, we’re here to solve your everyday makeup dilemmas. Get that luxury feel, affordably. What will be your new fave? 💖 #ByEllieFaves #BeautySolutions"
• •Headline: From COVID Stress to Brow Success: The ByEllie Story. Body: "Our founder knew the struggle of problem skin and unruly brows. That's why ByEllie was born – to create innovative, cruelty-free makeup that empowers you. Try our best-selling Brow Shape and feel the confidence of brows that stay perfect all day. Your best self is waiting! #FounderStory #ProblemSolvedByEllie"
• •Headline: "Game-Changer" Brows Are Just a Click Away! Body: "Tired of brow gels that give up by lunchtime? Our community calls Brow Shape a 'game-changer' for a reason! Get that salon-laminated look that stays put, feels light, and lets your natural beauty shine. Cruelty-free, effective, and totally you. Shop now! #ViralBeauty #ByEllieBrows"