Brand Tone

bold, informal, destigmatizing, humorous, direct, colloquial, empowering, and relatable.

Brand Values

• •Improving Quality of Life
• •Social Impact and Philanthropy (fighting period poverty)
• •Empowerment and Freedom
• •Sustainability and Environmental Consciousness
• •Openness and Destigmatization

Best Practices

• •Embrace Boldness with Purpose: Continue to use direct and even edgy language, but always tie it back to the core purpose of destigmatization and empowerment. Avoid language that could be perceived as simply provocative for shock value.
• •Lead with the "Why": In marketing materials, consistently highlight the social mission of fighting period poverty. This adds depth to the brand and can help to counterbalance the more lighthearted or risqu tone of some of the product-focused copy.
• •Be Transparent and Address Criticism: Given the negative feedback about shipping and product originality, it would be beneficial to address these concerns openly. Acknowledge customer feedback and be clear about steps being taken to improve. This builds trust and shows that the brand is listening.
• •Maintain a Consistent Visual Identity: The use of clean, modern aesthetics on the website and social media should be consistently applied. This helps to create a cohesive brand image that is both playful and trustworthy.
• •Engage with the Community: Continue to use interactive content like the street interviews seen on TikTok. This reinforces the brand's approachable and "in-the-know" persona. Responding to comments and questions in the brand's established tone will further solidify the brand-customer relationship.

Social Perception

Mixed and evolving. Positive perception stems from product effectiveness, convenience, and the brand's social mission (fighting period poverty). Negative perception arises from reported shipping issues, allegations of product concept copying, potential for 'shame-based marketing', and environmental concerns regarding single-use products. Overall, it has enthusiastic supporters but also faces criticism.

Copy Examples

• •Ditch the drip. Keep the glow. That post-sex "what now?" feeling? We've got you. The ByeHoney sponge is your new best friend for a quick, comfy, and mess-free cleanup. So you can get back to cuddling, sleeping, or whatever comes next.
• •Your Vagina Will Thank You. Let's be real. Nobody loves the after-sex drippy-drips. Our super soft, medical-grade sponge makes it disappear in seconds. No more waddling to the bathroom. Just pure, post-O bliss.
• •One for you, one for her. Every box of ByeHoney you buy helps us donate menstrual cups to women in need. Feel good about feeling good. It's that simple.
• •The Snail Trail Ends Here. You know the one. The unwelcome surprise hours later. End it. Our sponge is designed to absorb semen and leave you feeling fresh and clean. Ready to take on the day (or night).
• •Sex is beautiful. The cleanup should be too. No more awkward towel moments or endless toilet paper. Just a simple, hygienic solution that lets you enjoy the afterglow. ByeHoney: for the part of sex we don't talk about, but all experience.