Brand Tone

aspirational, confident, and empowering, with a strong emphasis on being fashion-forward and glamorous. There's also an effort to be relatable and community-focused, particularly through the founder's direct engagement on social media. The language used is often celebratory of women and their style. On TikTok, the tone can also be playful and behind-the-scenes

Brand Values

• •Empowerment
• •Inclusivity
• •Self-Expression
• •Quality & Style
• •Community
• •Passion for Fashion

Best Practices

• •Develop a Brand Voice Guide: Clearly document the brand's tone, personality traits (e.g., confident, glamorous, inclusive, empowering), approved vocabulary, and things to avoid. Share this with everyone who creates content.
• •Embody the "By Women, For Women" Ethos: Ensure copy consistently speaks to the female experience with understanding and celebration. Use language that resonates with confidence and self-assurance.
• •Highlight Empowerment and Inclusivity: Regularly reinforce the message that the brand is for *all* women, showcasing diversity in imagery and ensuring copy reflects a welcoming and supportive stance across all sizes and backgrounds.
• •Maintain Aspirational Yet Relatable Language: While showcasing glamour and high style, weave in elements of relatability and connection. Share stories, customer features (with permission), and behind-the-scenes content that makes the brand feel accessible.
• •Consistent Review Process: Implement a review process for all public-facing copy to ensure it aligns with the defined brand tone and values before publication. This helps catch any inconsistencies or messages that might be perceived negatively.

Social Perception

Positive Perception: Many customers feel a strong connection to the brand and its founder. They perceive By Egreis as a source of stylish, quality clothing that makes them feel confident and part of a supportive community. The brand is seen by some as a champion for all sizes. Negative Perception: Some current and former customers express disappointment regarding the consistency of quality versus price, sizing/fit issues for diverse body types, and customer service experiences, particularly concerning returns and the founder's online persona. There's a sentiment among some that the brand may not always live up to its inclusive claims in practice. Concerns about the return policy and the difficulty of getting refunds or exchanges for sold-out items are notable.

Copy Examples

• •Unleash your inner icon. The [Product Name] isn't just a dress, it's a statement. Own every room you walk into. #ByEgreis #PowerfullyYou
• •Confidence tailored. From XS to XXL, our [Product Name] is designed to celebrate your unique beauty and empower your every move. Feel unstoppable. ✨ #ByEgreis #StyleForAll
• •More than just fabric. It's the feeling you get when you know you look incredible. Discover the By Egreis difference. New arrivals daily. #ByEgreis #FeelYourBest
• •For the woman who knows her worth and isn't afraid to show it. The [Product Name] – because you deserve to shine. #ByEgreis #LuxuryRedefined #BeUnforgettable
• •Join the movement of women embracing their style, their power, their Egreis. What will your By Egreis piece say about you? #ByEgreisCommunity #FashionForward