Brand Tone

Empowering, Celebratory, Relatable, Community-Focused, Trendy, Fashion-Forward, Direct, Sales-Oriented, Passionate, and Ambitious

Brand Values

• •Inclusivity: Committed to creating designs for women of all sizes (XS-XXL), races, sexual orientations, and gender orientations.
• •Empowerment: Believes fashion is a form of self-expression that should make women feel strong and invincible.
• •Quality and Unique Design: Aims to offer quality clothing with unique USA designs.
• •Customer Focus (Stated): The brand states a focus on making customers happy and catering to their needs.
• •Community Building: Fostering a direct relationship between the founder, the brand, and its customers through social media and transparency.
• •Self-Expression: Believes that clothing is a form of self-expression that comes from within.

Best Practices

• •Speak Directly to Your Audience: Use "you," "babe," "gorgeous," and other familiar terms to create a personal connection, reinforcing the community aspect.
• •Emphasize Empowerment and Confidence: Consistently weave in words and phrases that uplift and inspire, such as "unleash your confidence," "feel fabulous," "queen," "unstoppable," and "celebrate you."
• •Highlight Inclusivity: Regularly mention the size range (XS-XXL) and the brand's commitment to designing for all women and realistic body types.
• •Create Excitement and Urgency (Authentically): Use enthusiastic language for new arrivals and promotions ("just dropped," "before they're gone"), but ensure it aligns with genuine offerings to maintain trust.
• •Incorporate the Founder's Voice (Subtly or Directly): Since Egreis Gjergjani is central to the brand, let her passion and relatable style subtly influence the copy, or directly quote her when appropriate, to maintain authenticity and the personal touch the brand is known for.

Social Perception

The social perception of ByEgreis is polarized. Positive Perception: Customers appreciate the unique designs, stylish clothing, efforts towards inclusivity, and the personal connection to the founder. Negative Perception: Complaints exist regarding customer service, return policy, product quality, sizing inconsistencies, and concerns about the founder's online persona.

Copy Examples

• •🔥 Stop scrolling, babe! 🔥 Your new obsession just dropped. The [Item Name] is here to make you feel like the queen you are. Designed for every body, every style, every YOU. Tap to shop and unleash your confidence! ✨ #ByEgreis #NewCollection #EmpowerYourStyle #FashionDrop
• •Hey Gorgeous! Your Wardrobe Called, It Wants This 😉 (Up to 30% OFF!) Ready to turn heads? Our [Sale Name] event is ON! Snag those ByEgreis pieces you’ve been dreaming of and step out in confidence. Because you deserve to feel fabulous, every single day. Shop your faves before they're gone! 💖
• •At ByEgreis, we’re more than just a clothing brand – we’re a community of strong, stylish women. 💪✨ Founded by women, for women, we believe fashion is power. Discover unique designs (sizes XS-XXL) that celebrate YOU. Join the #ByEgreis family today! [Link to Website]
• •Meet your new go-to for effortless glamour. The [Dress Name] isn't just a dress, it's a mood. Crafted to hug your curves and highlight your confidence, this piece is designed to make you the best-dressed woman in any room. From brunch with your besties to that special date night, get ready to shine. 🌟 #ByEgreisWoman #StatementStyle
• •What ByEgreis piece makes you feel your most unstoppable? 👇 Share a pic or tell us below using #MyByEStyle! We LOVE seeing how you rock your confidence. Let's inspire each other! 👑 #WomenSupportingWomen #FashionCommunity