Brand Tone

Solution-Oriented & Reassuring, Confident & Empowering, Relatable & Honest, Modern & Premium (with a hint of playful), Scientific yet Accessible

Brand Values

• •Effectiveness
• •Quality Ingredients
• •Customer Confidence
• •Transparency & Education
• •Sensory Experience

Best Practices

• •Speak Directly to the Pain Point, then Offer a Clear Solution: Acknowledge the frustration of dandruff and position Flakes as the effective answer.
• •Balance Problem/Solution with Lifestyle Benefit: It's not just about getting rid of flakes; it's about regaining confidence, feeling good, and enjoying healthy hair.
• •Use Relatable, Everyday Language (with a touch of wit): Avoid overly clinical or jargon-filled terms. Inject personality where appropriate, like the "noogies from an angel" description.
• •Highlight Unique Selling Propositions (ESPECIALLY Scent & Natural Ingredients): Continuously differentiate Flakes from traditional, less appealing anti-dandruff options.
• •Incorporate Social Proof Authentically: Weave in customer experiences and testimonials naturally to build trust and reinforce effectiveness.

Social Perception

Positive for Effectiveness, Appreciation for Scent, Scalp Brush Well-Received, Price Point, Marketing Questions, Mixed Reviews/Effectiveness, Trustworthiness

Copy Examples

• •Headline: Stop the Snow Show. Start Living. Body: Tired of flakes dictating your wardrobe? Our dermatologist-designed formula doesn't just fight dandruff, it annihilates it. Smell good, feel great, wear black again.
• •Social Media Post: Your Scalp Called. It's Itching for This. Image/Video: Product in use, satisfying scalp massage with the brush. Caption: Give your scalp the spa day it deserves (and the flake-fighting power it needs). Our brush gets to the root of the problem, literally. #ByeFlakesHelloConfidence #ScalpCareRevolution
• •Email Subject: Finally, an Anti-Dandruff Shampoo That Doesn't Smell Like a Science Experiment. Body: Let's be honest. Most dandruff shampoos work, but the scent? Not so much. We decided you deserve both: a flake-free scalp AND hair that smells amazing. Experience the Flakes difference.
• •Product Description Snippet (for Scalp Brush): Meet Your Scalp's New Best Friend (and Dandruff's Worst Enemy). Body: This isn't just a brush; it's your secret weapon for an unbelievably clean and revitalized scalp. Gently exfoliates flakes and buildup while giving you a massage that's basically heaven-sent. "Noogies from an angel," anyone?
• •Ad Copy: Dandruff? We Don't Know Her Anymore. Body: Join thousands who've kicked flakes to the curb with Flakes. Powerful, natural, and smells ridiculously good. Ready for your "after" photo?