Brand Tone

Personal & Passionate, Youthful & Playful, Appreciative & Engaging

Brand Values

• •Imagination & Whimsy: Embracing and celebrating the magic of fairytales, princesses, and dreams.
• •Handcrafted Quality & Artistry: Each piece is personally designed and handcrafted with care, attention to detail, and dedication, making them unique and meaningful.
• •Individuality & Self-Expression: Allowing dreamers to express their love for the fanciful and extraordinary.
• •Joy & Wonder: Aiming to bring a sense of fantasy and wonder into the everyday lives of their customers.
• •Supporting Small Business: Highlighting the nature of the one-person operation and thanking customers for their support.

Best Practices

• •Embrace Whimsical Language: Consistently use words and phrases that evoke fantasy, magic, dreams, and enchantment (e.g., "spellbinding," "ethereal," "once upon a time," "wonder," "magical").
• •Reinforce Uniqueness: Highlight the handmade nature and limited quantities of the jewelry to reinforce its exclusivity and specialness.
• •Highlight Artistry: Emphasize the care, attention to detail, and dedication that goes into crafting each piece.
• •Speak to the "Inner Dreamer": Address the audience as fellow dreamers and individuals who appreciate the beauty in fantasy and don't want to outgrow their sense of wonder.
• •Use "I" and "my" where appropriate in social media and "About Us" sections to foster a direct connection.

Social Perception

Positive & Appreciative, Niche Appeal, Seen as High Quality & Unique, Trustworthy

Copy Examples

• •Lovingly crafted for the dreamer in you.
• •Handcrafted with Love, Worn with Wonder.
• •Rejecting the idea that we are expected to 'grow up' and put our love for fairytales, princesses and whimsical things aside in adulthood.
• •Designed to bring fairytales and magical dreams to life.
• •Explore the Komorebi collection, inspired by sunlight filtering through trees.