Brand Tone

Friendly, creative, and accessible. It is welcoming, enthusiastic, descriptive, aspirational, encouraging, and community-oriented, inviting customers to create or express themselves through fashion.

Brand Values

• •Creativity and Personalization
• •Quality and Affordability
• •Uniqueness and Craftsmanship
• •Community and Engagement

Best Practices

• •Segment Communications: Create separate messaging for fashion and jewelry customers using distinct email segments and targeted social media ads to ensure copy relevance.
• •Emphasize a Core Theme of Self-Expression: Empower customers to express personal style by consistently using words like "unique," "your own," "create," and "personalize" across all marketing.
• •Maintain a Friendly and Inspiring Tone: Guide the voice with "cozy" and "chic" descriptors, keeping language encouraging and positive to position the brand as a helpful partner in the customer's creative or style journey.
• •Highlight the "Handmade" and "Curated" Aspects: Stress the craftsmanship of handmade items and the careful selection of the fashion collection to add value and differentiate the brand.
• •Use Strong Calls-to-Action (CTAs): Encourage immediate engagement with clear and compelling CTAs such as "Shop the Collection," "Design Yours Today," "Get Inspired," and "Discover the Look".

Social Perception

The brand cultivates a perception of being specialized, charming, and customer-focused. The jewelry-making arm is seen as a creative outlet and a go-to source for hobbyists, while the fashion line is perceived as a source for trendy and affordable clothing. The dual nature of the website could potentially cause confusion for first-time visitors.

Copy Examples

• •Your next masterpiece starts here. ✨ Unleash your inner artist with our vibrant new collection of glass beads and unique charms. What will you create today? Tap the link in our bio to shop the collection! #byChrista #DIYJewelry #BeadStore
• •Effortless style is just a click away. Discover the 'byChrista' summer collection—where chic design meets everyday comfort and price. Perfect for sunny days and warm nights. Shop now and enjoy 15% off your first order! #byChristaFashion #SummerStyle #AffordableLuxury
• •Design Your Story. From sparkling beads to personalized charms, find everything you need to craft jewelry that’s uniquely you. [Shop Now]
• •Just Dropped: The Dresses You've Been Waiting For! 👗
• •Handcrafted with care in our Breskens studio, this sterling silver charm bracelet is a timeless piece for your collection. Featuring delicate, hand-selected beads, it's more than an accessory—it's a work of art. Limited edition.