Brand Tone

Professional, Passionate, and Authentic

Brand Values

• •Authenticity and Historical Accuracy
• •Quality Craftsmanship
• •Ethical and Sustainable Production
• •Customer-Centricity
• •Value

Best Practices

• •Lead with Authenticity: Always emphasize the historical inspiration, in-house craftsmanship, and Turkish origins of the products. Use words like "handcrafted," "authentic," "historically inspired," and "in-house design."
• •Highlight Quality and Durability: Mention the premium, locally sourced materials and the robust construction of the garments. Phrases like "built to last," "durable canvas," and "resists fading" reinforce value.
• •Maintain a Professional and Passionate Tone: Write with confidence and expertise. Share the passion for history and craftsmanship, but keep the language clear, direct, and professional. Avoid overly casual slang.
• •Reinforce Customer-Centric Values: Regularly mention size inclusivity (S-10XL), customization options, and the benefits of the direct-to-consumer model (fair pricing, fast express shipping).
• •Tell the Brand Story: Weave the narrative of moving from Etsy into the copy where appropriate. It builds trust, explains the value proposition, and creates a direct connection with loyal customers who have followed the brand's journey.

Social Perception

Overwhelmingly positive. Viewed as a trusted and high-quality provider of specialized historical clothing, valued for its superior quality, authentic designs, and reliability.

Copy Examples

• •Forge Your Legend. Wear Your History. Authentic Viking and Medieval apparel, handcrafted in Turkey from ethically sourced materials. Built for the rigors of reenactment, designed for timeless style.
• •From the loom to the battlefield, every stitch tells a story. Our Viking tunics are crafted from 100% locally sourced Turkish canvas, offering an unrivaled blend of historical authenticity and rugged durability. Ready for your next LARP or festival? We ship worldwide via express courier. #bycalvina #VikingGarb #MedievalClothing #Handmade #LARP
• •The "ANITA" Wool Riding Cape. Brave the elements with a cloak crafted for adventure. Made from a warm, durable wool blend, the ANITA cape is designed for both function and historical accuracy. Its generous cut allows for full freedom of movement, while the deep hood provides protection from wind and rain. Designed and handmade in our Istanbul workshop. Perfect for historical reenactments and fantasy festivals alike.
• •Subject: The Archives Are Open: New Medieval Designs Have Arrived. History has been our guide. Explore the latest additions to the bycalvina collection—garments inspired by the past and built to last. Discover new woolen dresses and battle-ready tunics, all created with our signature commitment to quality craftsmanship and available in sizes S to 10XL. Shop the new arrivals before your next great adventure calls.
• •We didn't just want to make costumes. We wanted to recreate history. At bycalvina, we honor centuries-old textile traditions by sourcing our fabrics locally and crafting every garment in-house. This allows us to ensure unparalleled quality and offer you authentic, durable apparel at a fair price. This is our craft. This is our promise.