Brand Tone

Elegant, Artisanal, and Exclusive

Brand Values

• •Craftsmanship & Heritage
• •Elegance & Femininity
• •Exclusivity & Couture-Linking
• •Quality

Best Practices

• •Prioritize Storytelling: Every piece of copy, from a product description to a social media post, should tell a story. Focus on the heritage, the founders' vision, the hours of craftsmanship, and the inspiration behind a design. This elevates the product beyond mere clothing.
• •Use an Elegant and Evocative Vocabulary: Maintain a sophisticated tone. Use words like "artisanal," "heritage," "bespoke," "silhouette," "ensemble," and "legacy." Avoid slang, casual acronyms, and overly sales-y language to preserve the brand's exclusive feel.
• •Emphasize Exclusivity and Scarcity: Always highlight the "Made to Order" and "By Appointment Only" nature of the business. Use phrases like "A unique, one-of-a-kind piece," "Limited creations," and "Crafted exclusively for you" to reinforce the value and personalization of the service.
• •Speak Directly to the Discerning Client: Write for a woman who appreciates art, heritage, and fine detail. The copy should make her feel that she is not just buying a garment but investing in a piece of art that will make her "look and feel their very best on a special day."
• •Ensure Visual and Textual Harmony: While this is a copywriting guide, the text must align with the brand's visuals. The elegance and craftsmanship described in the copy must be reflected in high-quality, artistic photography. The tone of the text should match the mood of the images refined, artistic, and focused on detail.

Social Perception

A high-end, niche designer brand. Specialized and authentic, focusing on a specific craft. Personal and service-oriented, rather than a mass-market retailer. The absence of a digital footprint means they are likely perceived as traditional and perhaps inaccessible to a wider online audience.

Copy Examples

• •Heirlooms of tomorrow, designed today. BYBRODERIE is a Mumbai-based atelier by Dinaz & Meher, weaving the legacy of couture embroidery into timeless, contemporary silhouettes. Each piece is a personal story of craftsmanship. Made to order. By appointment only.
• •Introducing the 'Mehr' Saree. An ode to Persian gardens, intricately embroidered by hand onto flowing silk. Over 150 hours of masterful Gara work create a tapestry of flora that drapes with timeless elegance. This is not just an outfit; it is a piece of heritage designed to make your most special occasions unforgettable.
• •BYBRODERIE: Where Couture Heritage Meets Modern Design.
• •A New Chapter in Craftsmanship | The Legacy Collection is Here
• •For your most treasured moments, wear a story. At BYBRODERIE, we translate the art of high-fashion embroidery into unique ensembles for the modern woman. From custom bridal lehengas to elegant tunics, each creation is a collaboration between our designers and master craftsmen. Discover bespoke elegance. [Link]