Brand Tone

aspirational, serene, sophisticated, empowering, and targeted

Brand Values

• •Individuality and Self-Expression
• •Modern Bohemianism
• •Inspiration from Nature and Travel
• •Quality and Affordability

Best Practices

• •Maintain the "Modern Free Spirit" Voice: Always use language that is empowering, serene, and slightly aspirational. Avoid overly casual phrases or generic sales talk. The voice should feel like a well-traveled, confident friend.
• •Focus on Storytelling, Not Just Selling: Frame products within a larger narrative of travel, self-discovery, and personal style. Connect the jewelry to experiences and emotions rather than just its physical attributes.
• •Use Sensory and Evocative Language: Incorporate words that evoke feelings and imagery related to nature, travel, and light (e.g., "sun-drenched," "celestial," "whispers," "wanderlust," "golden hour").
• •Develop a Consistent Brand Lexicon: Create a list of on-brand words (e.g., free-spirited, timeless, modern, journey, celestial, dainty, minimalist) and off-brand words (e.g., cheap, trendy, bling, fashionista) to ensure consistency across all writers and platforms.
• •Let the Visuals and Copy Work Together: Ensure that the clean, minimalist aesthetic of the photography is mirrored in the copy. The text should be uncluttered, concise, and elegant, giving the words and products room to breathe.

Social Perception

Due to the lack of a significant, distinct online footprint and social media presence, the public perception of B.Y BOHO specifically is difficult to measure accurately. It is currently perceived as a quiet, direct-to-consumer e-commerce store rather than an interactive lifestyle brand.

Copy Examples

• •Your story, told in gold. Discover minimalist jewelry for the modern free spirit.
• •Wear the cosmos. Our dainty celestial necklace is a quiet reminder of the universe within you and the adventures that await. Crafted for the dreamer, the explorer, and the woman who writes her own destiny.
• •For the moments in between... new arrivals are here.
• •B.Y BOHO isn't just a brand; it's a feeling. It's the warmth of the sun on your skin, the thrill of a new destination, and the quiet confidence of knowing who you are. Our jewelry is designed to be a part of your journey.
• •Stacking stories. Each ring, a memory. Each layer, a chapter. How do you tell your story? #BYBOHO #ModernBohemian