Tono de Marca

Personal, Artisanal, and Encouraging

Valores de Marca

• •Craftsmanship & Uniqueness
• •Thoughtfulness & Connection
• •Freshness & Style
• •Accessibility

Mejores Prácticas

• •Tell the "Handmade" Story: Go beyond just saying the jewelry is handmade. Use Instagram Stories, Reels, or blog posts to show snippets of the creation process—hands working, tools, selecting materials. This reinforces the value of craftsmanship and builds a stronger connection with the audience.
• •Emphasize the "Why," Not Just the "What": In captions and descriptions, connect the jewelry to an emotion or occasion. Instead of "Gold necklace with beads," try "Our Golden Dusk necklace, for adding a little sparkle to your coffee date." This transforms a product into an experience.
• •Engage Personally: Respond to every comment and DM with warmth and authenticity. Instead of a simple "Thank you," try "I'm so glad you love it! It's one of my favorites to make." This reinforces the small-business, personal feel that customers connect with.
• •Use "You" and "Your": Address the customer directly in all copy. Phrases like "your new favorite earrings" or "to complete your outfit" make the communication feel like a one-on-one conversation and help the customer envision themselves with the product.
• •Maintain Visual Consistency: Continue using bright, clean, and consistent photography across all platforms. The visual tone is just as important as the written one. A cohesive feed on Instagram and Pinterest strengthens brand recognition and communicates a professional yet artisanal quality.

Percepción Social

Positive and centered on the aesthetic appeal of the products. Perceived as a reliable source for pretty, well-made, and affordable jewelry. Little to no negative feedback, indicating satisfaction with product quality and style. Primary audience: women interested in fashion and accessories; Secondary audience: men purchasing gifts.

Ejemplos de Copy

• •Meet Sunset Tango. ✨ Each bead is hand-selected and strung with care, made to catch the last rays of golden hour. It’s more than a necklace; it’s a little piece of sunshine to complete your look. Discover the full new collection on the webshop. #bybellu #handmadejewelry #newarrivals #uniquesg
• •The Perfect Gift is Handmade. Looking for something special for her? A surprise that feels personal and unique? Our handmade jewelry is crafted with love, for the ones you love. We’ll even wrap it for you! Find the perfect piece for your girlfriend, mom, or best friend at ByBellu.
• •Made by hand, worn by you. Unique jewelry for your daily story.
• •Simple, elegant, and effortlessly beautiful. The Ivory Dust necklace is a quiet statement of style, handcrafted to be your go-to accessory for any occasion. Its subtle charm is a reminder that the most beautiful things are often the simplest. Pairs perfectly with a smile.
• •A little something new... Just for you from ByBellu.