Brand Tone

Aspirational, Chic, and Empowering.

Brand Values

• •Confidence
• •Quality Curation
• •Customer Service
• •Style & Trend Leadership

Best Practices

• •Create a Tone of Voice Guide: Document key brand voice attributes (e.g., "Empowering, Chic, Confident, Relatable") and create a list of "words we use" (e.g., elevate, curated, essential, effortless) and "words we avoid" (e.g., cheap, basic) to ensure everyone writing for the brand is aligned.
• •Focus on the Feeling: Write copy that sells the feeling of wearing the clothes—confidence, elegance, comfort—not just the product features. Use storytelling to help the customer envision themselves wearing the pieces.
• •Adapt the Tone to the Platform: While the core tone remains consistent, adapt the execution for each social channel. Keep it chic and polished on Instagram, conversational and community-focused on Facebook, and fun and trend-led on TikTok.
• •Use Empowering Language: Consistently use verbs and adjectives that empower the customer. Phrases like "own your style," "invest in yourself," and "designed for you" reinforce the brand's core value of building confidence.
• •Maintain Visual and Textual Harmony: Ensure the copy always complements the visuals. If the image is luxurious and high-end, the copy should be elegant and sophisticated. If the visual is a fun, behind-the-scenes video, the copy can be more playful and casual. This synergy creates a stronger, more cohesive brand identity.

Social Perception

The public perception of By Bella Collective appears to be that of a trendy and desirable fashion boutique. It is seen as a legitimate retailer for sought-after Australian designer brands. The active social media engagement and professional presentation suggest a trustworthy and modern business. Customers likely perceive the brand as a reliable source for current fashion trends and quality apparel and accessories.

Copy Examples

• •Your weekend uniform has arrived. Introducing the Rochelle Wrap Midi Dress from @becandbridge. Effortless elegance, designed to turn heads. Tap to shop or visit us in-store to find your perfect fit. #ByBellaCollective #BecAndBridge #NewArrivals #MelbourneFashion
• •Meet the bag that does it all. The Ashley Crossbody by Vestirsi is crafted from luxurious, soft leather and designed for the modern woman on the go. Its compact size holds all your essentials, while the adjustable strap offers versatile styling from day to night. Elevate your everyday—this is the timeless accessory you've been searching for.
• •(Video shows quick cuts of someone styling the same dress in three different ways: with sneakers, with heels, and with sandals) On-screen text: "One dress, three vibes. Which one is you?" Caption: Our new Summi Summi Valentina Dress is in! How we're styling it for brunch, date night, and a beach day. ✨ Shop the look online now! #StyleHack #OOTD #ByBella #AustralianFashion
• •Just Dropped: The Brands You've Been Waiting For
• •New Season Styles Have Landed at By Bella. Refresh your wardrobe with the latest from Bec + Bridge, Alias Mae, and more. By Bella Collective brings you a curated collection of Australian designers, blending luxury with effortless everyday style. Shop online now for free shipping on orders over $150. Don't wait—these pieces won't last long. Call to Action: Shop Now