Brand Tone

Inspiring & Empowering, Authentic & Genuine, Conscious & Responsible, Elegant & Effortless, Feminine & Positive, Down-to-earth & Approachable.

Brand Values

• •Sustainability & Conscious Living
• •Quality & Craftsmanship
• •Timelessness
• •Authenticity
• •Female Empowerment
• •Meaningful Relationships
• •Transparency
• •Positivity & Joy

Best Practices

• •Embody Authenticity: Always write from a place of genuine belief in the brand's values. Use language that feels honest and true to the by-bar story of quality, conscious choices, and empowering women.
• •Speak the "Effortless Elegance" Language: Use vocabulary that reflects sophistication but remains accessible and inviting. Words like "timeless," "curated," "essential," "conscious," "empower," "grace," and "joyful" can reinforce this. Avoid overly casual slang or overly technical jargon.
• •Weave in Values Naturally: Don't just state values; demonstrate them. Instead of saying "we are sustainable," talk about "consciously chosen materials" or "pieces designed to last, reducing waste." Let the commitment to female empowerment shine through in stories and how you address your audience.
• •Maintain a Positive and Inspiring Outlook: Even when discussing serious topics like sustainability, frame it with a hopeful and empowering perspective. Focus on the positive impact of making conscious choices and the joy of wearing well-made, beautiful clothing.
• •Consistency Across Channels: Ensure the tone is consistent whether it's a short Instagram caption, a detailed product description, or a LinkedIn company update. While the format changes, the core voice – authentic, elegant, conscious, and empowering – should remain recognizable. Develop a simple style guide with key phrases and "words we use/avoid" for all team members who create content.

Social Perception

Generally perceived as a brand offering stylish, high-quality, and timeless womenswear with a strong commitment to sustainability. Customers and stockists appreciate the "effortless elegance" and the durability of the clothing. The B Corp™ certification is a significant positive, aligning with growing consumer demand for ethical fashion.

Copy Examples

• •Instagram Post (New Collection): Embrace the quiet luxury of pieces designed to journey with you. Our new collection whispers tales of conscious craftsmanship and timeless style. Discover essentials that empower your everyday, beautifully and responsibly. #bybar #ConsciousElegance #TimelessStyle
• •Email Newsletter (Sustainability Focus): More than just clothing, it's a conscious choice. At by-bar, we believe in fashion that feels good, inside and out. Learn more about our B Corp™ journey and how each piece is thoughtfully made to empower you and care for our planet. Wear the change you wish to see. [Link to Sustainability Page]
• •Product Description (Dress): The [Dress Name]: an ode to effortless femininity. Crafted from [sustainable material], this versatile dress moves with you, offering comfort and confidence from sunlit mornings to gentle evenings. A timeless silhouette for your curated wardrobe, designed to be cherished. #bybarwoman #EffortlessStyle #SustainableFashion
• •Website Banner (Brand Story): Founded on authenticity, crafted with passion. by-bar is more than a label; it's a celebration of modern women, timeless design, and a commitment to a more conscious world. Join our journey. [Link to About Us]
• •Facebook Ad (General Awareness): Looking for style that lasts beyond the season? by-bar Amsterdam offers consciously-made essentials for the modern woman. Discover pieces that blend effortless elegance with a positive impact. Feel beautiful, feel empowered. Shop now. #bybarAmsterdam #FemaleLed #BCorp