Brand Tone

friendly, youthful, and fashion-forward

Brand Values

• •Style and Self-Expression
• •Quality and Protection
• •Customer-Centricity
• •Trend-Awareness

Best Practices

• •Maintain a Youthful and Energetic Voice: Use contractions, exclamation points, and a conversational tone to connect with a younger audience.
• •Incorporate Emojis and Relevant Hashtags: This enhances the visual appeal of the copy and improves discoverability on social media.
• •Focus on "You" and "Your": Address the customer directly to create a more personal and engaging experience.
• •Highlight Style and Self-Expression: Frame the products not just as protective gear, but as fashion accessories that allow customers to showcase their personality.
• •Encourage Interaction: Ask questions, run polls, and invite user-generated content to build a sense of community and foster engagement.

Social Perception

The public perceives By Avenue as a trendy and reliable brand for phone accessories. Customers are drawn to the aesthetic appeal and personalization options. The brand is seen as aligned with a youthful and fashion-conscious lifestyle, fostering community through active social media presence.

Copy Examples

• •Your phone is your most-used accessory. Make it a statement. ✨ Introducing our new collection of cases designed to turn heads. Which one is your favorite? Let us know in the comments! #ByAvenue #PhoneCase #NewCollection
• •Tired of boring phone cases? 😴 So were we. That's why we created By Avenue. Express yourself with a case that's as unique as you are. Shop now and get 15% off your first order! #StyleYourPhone #PhoneFashion
• •Your outfit isn't complete without the perfect accessory. 😉 Match your vibe with a By Avenue case. #OOTD #PhoneCaseCheck #ByAvenue
• •Hey [Customer Name], Don't let your phone cramp your style. Our cases are designed to be both protective and chic. As a thank you for being part of our community, here's a special offer just for you. #ExpressYourself
• •More Than a Phone Case. It's a Style Statement. Discover our latest designs and find the perfect one for you.