Brand Tone

Passionate & Enthusiastic, Spiritual & Healing-Oriented, Authentic & Trustworthy, Approachable & Friendly, Elegant & Creative

Brand Values

• •Quality & Craftsmanship: Offering high-quality, carefully sourced crystals and handcrafted jewelry.
• •Ethical Sourcing & Responsibility: Committing to responsibly sourced materials that support local communities in Brazil.
• •Customer Connection & Well-being: Aiming to match the best crystals to individual needs and help people lead more balanced, harmonious lives. Their mission is "To inspire individuals to express their unique styles and personality through handcrafted jewelry pieces that reflect elegance, creativity, and craftmanship." Their vision is "Creating a world where everyone can harness the energy and beauty of crystals to lead more balanced, harmonious lives."
• •Passion & Expertise: Sharing their deep-rooted passion for gemstones and knowledge about their properties.
• •Diversity & Inclusion: Stated as strong pillars, with a diverse team from multiple nationalities and ethnic backgrounds, emphasizing the importance of each person and their mental health.
• •Accessibility: Striving to make crystals and their benefits available to a wider audience through education and online presence.

Best Practices

• •Always Lead with Passion and Authenticity: Let your genuine love for crystals and your brand's story shine through. Share personal anecdotes or the inspiration behind collections. This builds trust and connection.
• •Emphasize Healing, Well-being, and Connection: Consistently link your products to their potential benefits for balance, harmony, and personal growth. Use empathetic and supportive language.
• •Educate and Empower: Share knowledge about crystal properties, care, and uses in an accessible and engaging way. This positions the brand as a knowledgeable and helpful resource, not just a retailer.
• •Maintain an Elegant yet Approachable Voice: Combine sophisticated descriptions of your jewelry and crystals with warm, friendly, and inclusive language that invites interaction and makes customers feel welcome.
• •Highlight Ethical Values and Craftsmanship: Regularly remind your audience of your commitment to ethically sourced, high-quality, handcrafted items, and the values of diversity and respect that underpin your brand. This reinforces your brand's integrity.

Social Perception

High Quality & Authenticity, Excellent Customer Service, Beautiful & Unique Products, Trustworthy & Passionate, Healing & Beneficial. The brand seems to be building a reputation as a reliable source for quality crystals and meaningful jewelry, backed by genuine care for their customers' well-being.

Copy Examples

• •Headline: Discover Your Inner Radiance with Ethically Sourced Gemstones. Body: At Byart Crystals, we believe each crystal holds a unique vibration, a special energy waiting to connect with yours. Explore our handcrafted jewelry and carefully selected crystals, each chosen with love and a deep respect for the Earth. Let us help you find the piece that speaks to your soul and supports your journey to balance and joy. #ByartCrystals #EthicalGems #SpiritualJourney #HandcraftedWithLove
• •Headline: More Than Just Jewelry, It's a Piece of Your Story. Body: Every Byart Crystals creation is infused with passion, from our Brazilian roots to our Amsterdam home. Our mission? To inspire you to express your unique style and harness the beautiful energy of crystals for a more harmonious life. Find a treasure that resonates and lasts forever. #CrystalHealing #MeaningfulJewelry #ByartStory #EleganceAndCreativity
• •Headline: Feel the Connection. Experience the Energy. Body: Curious about the power of crystals? Our family has been passionate about gemstones for generations. Let Andrea guide you with a personal crystal consultation, helping you choose the perfect stones to enhance your well-being, whether for your home, office, or to wear as a reminder of your intentions. Book your journey into the world of crystals today. #CrystalConsultation #HealingEnergy #ByartExpertise #FindYourBalance
• •Headline: Unearth a World of Beauty, Crafted by Nature, Perfected by Hand. Body: From vibrant Amethyst to grounding Tourmaline, our collection is a celebration of nature's artistry. Each crystal is carefully sourced and every piece of jewelry handmade, reflecting our commitment to quality, diversity, and the well-being of both our customers and the communities we work with. What crystal calls to you today? #HandmadeJewelry #QualityCrystals #DiversityInclusion #BrazilianSoul
• •Headline: Your Daily Dose of Sparkle and Serenity. Body: Life is a beautiful journey, and Byart Crystals is here to accompany you with treasures that uplift and inspire. Whether you're seeking clarity, love, or a touch of handcrafted elegance, discover pieces that align with your intentions. Because everyone deserves to shine. #ByartCrystals #SelfCare #SpiritualConnection #JoyfulLiving