Brand Tone

Curated, Welcoming, Trendy

Brand Values

• •Originality and Discovery
• •Quality Selection
• •Customer Experience
• •Support for Creators

Best Practices

• •Lead with "Discovery": Always frame your products as special "finds" or "treasures." Use words like curated, selected, unique, original, discovery, and nouveautés to reinforce the brand's core value proposition.
• •Maintain a Warm and Personal Voice: Write as if you are speaking to a friend who has just walked into your shop. Use welcoming language ("Come say hello," "We're here for you") and share your genuine excitement for the products.
• •Spotlight the Creators: When featuring a product, mention the brand or designer behind it whenever possible. This enhances the "curated" feel and shows support for other businesses, adding depth to your brand story.
• •Bridge the In-Store and Online Experience: Regularly reference the physical boutique in Marseille in your online copy. This grounds the brand, adds a layer of authenticity, and makes online customers feel connected to a real place with real people. Use testimonials that mention the "warm welcome" to reinforce this.
• •Focus on the "Why," Not Just the "What": Instead of just describing a product's features, explain why it's a great find. Is it a conversation starter? Does it solve a problem in a clever way? Does it make a perfect, thoughtful gift? This narrative approach aligns with the curated, thoughtful identity of the brand.

Social Perception

The brand is perceived positively by its direct customers, who value it as a go-to boutique for special finds and gifts in Marseille. They appreciate the physical store's atmosphere and the reliability of the online service. The brand's broader online visibility is limited, indicating it is likely a well-regarded local gem with a loyal customer base rather than a widely known national e-commerce brand. There is no negative sentiment found in customer reviews or social media comments.

Copy Examples

• •Your interior's new best friend. From that minimalist vase you've been searching for to the quirky cushion that starts conversations, our new decor collection is curated to make your house feel more like you. Discover beautiful and useful objects you won't find anywhere else. Link in bio to shop the selection! #byambroisine #conceptstore #marseille #homedecor #deco #ideecadeau
• •Tired of the same old stores? At By Ambroisine, we hunt for the unique so you don't have to. We are a concept store in Marseille and online, bringing you a curated selection of decor, accessories, and original gifts from brands we love. Come say hello at our shop or explore our treasures online! #conceptstoremarseille #shoplocal #createurfrancais #originalgifts
• •Merci, Lili! We love being your go-to for happy little finds. Your support means the world to us and the creators we feature! #clientlove #avisclient #byambroisine #merci
• •Just In: Your Next Favorite Thing. Hi [Customer Name], this week we've unpacked some truly special finds. From high-tech gadgets that simplify your life to beautiful, handcrafted accessories that tell a story. We've selected each piece with care, hoping you'll love them as much as we do. Be the first to discover the new collection at By Ambroisine.
• •More than just a lamp. It's a drink cooler. It's a speaker. It's an LED lamp. It's the multi-function gadget you didn't know you needed, but won't be able to live without. Perfect for long summer evenings and the ultimate original gift. Available now at the boutique and online! #gadget #hightech #lampeled #ideecadeauoriginale #byambroisine