Brand Tone

sophisticated, elegant, aspirational, sincere, and appreciative

Brand Values

• •Quality Craftsmanship
• •Ethical & Local Production
• •Timeless Elegance
• •Empowerment through Modesty
• •Exclusivity

Best Practices

• •Create a Brand Voice Style Guide: Document the brand's tone (Sophisticated, Elegant, Aspirational, Sincere), key messaging points, and approved terminology. This ensures anyone creating content understands the voice.
• •Prioritize Visual and Textual Harmony: Ensure the elegance of the photography is always matched by the sophistication of the copy. The words should enhance the visual story, not detract from it.
• •Emphasize Storytelling: Go beyond product features. Tell the story of the craftsmanship, the inspiration behind a collection, and the local artisans. This reinforces the brand's values and builds a deeper customer connection.
• •Maintain Consistency Across Platforms: While the format may change (e.g., a formal tone on the website vs. a slightly more personal one in an Instagram story), the core brand personality jaelegant and respectful ja should remain constant.
• •Engage with Understated Confidence: When interacting with customers in comments or DMs, maintain a polite, professional, and appreciative tone. Avoid overly casual language or emojis that could dilute the brand's premium positioning.

Social Perception

The public and customer perception of By ALL'E is largely positive, viewing it as a high-end, trustworthy provider of luxury modest wear. Customers appreciate the unique designs and the quality of the materials. The brand is perceived as aspirational, appealing to consumers who value elegance, craftsmanship, and a sense of exclusivity in their wardrobe.

Copy Examples

• •The Art of Elegance, Redefined. Introducing The Heritage Collection. Each piece, a testament to timeless design and meticulous craftsmanship, is handmade with love by our local artisans in Dubai. Discover silhouettes that move with grace and fabrics that speak of luxury. Explore the collection via the link in our bio. #ByALLE #ModestFashion #LuxuryAbaya
• •Experience unparalleled grace with the Safiya Abaya. Tailored from a fluid satin-crepe blend, this piece drapes beautifully, creating an elongated, elegant silhouette. The minimalist design is elevated by subtle hand-stitched detailing along the cuffs, a quiet nod to the expert craftsmanship behind every By ALL'E garment.
• •Handmade with love, just for you. ✨ #ByALLE #MadeinDubai #SlowFashion
• •A Token of Our Appreciation, From Dubai With Love. Dear [Customer Name], As a valued member of the By ALL'E family, we wanted to share a closer look at the heart of our brand jaour dedicated team of artisans in Dubai. It is their passion and skill that bring our collections to life. As a thank you for your continued support, please enjoy early access to our upcoming collection.
• •More Than an Abaya. A Piece of Art. At By ALL'E, we believe in the power of conscious luxury. Our garments are not just made, they are crafted. Designed and handmade in Dubai, each piece supports local artisans and preserves the art of fine dressmaking. Wear your values. #ByALLE #EthicalFashion #Craftsmanship