Brand Tone

Aspirational yet Accessible, Comfort-focused and Inviting, Stylish and Modern, Customer-centric and Flexible

Brand Values

• •Quality
• •Affordability
• •Style/Modernity
• •Comfort
• •Sustainability
• •Customer Focus/Personalization

Best Practices

• •Emphasize solutions and benefits, explaining how the furniture solves a customer's need (e.g., "perfect for compact spaces," "creates inviting spaces," "foster relaxation and connection").
• •Provide more specific details in your messaging to build credibility if sustainability is a core value.
• •Maintain a balance between aspirational style and accessible pricing in your copywriting.
• •Use inviting and comfort-focused language to create a welcoming feel.
• •Highlight the customization options to emphasize the customer-centric approach.

Social Perception

Stylish, high-quality furniture brand that is accessible and affordable. Perceived as customer-centric and focused on providing comfort and modern style to every home, even those with compact spaces. A brand that values sustainability and personalization.

Copy Examples

• •"Bringing stylish, high-quality furniture to every home at prices that make sense."
• •"Experience timeless elegance and sustainable craftsmanship with our customizable sofas."
• •"High-end comfort at budget-friendly prices - because everyone deserves a cozy space."
• •"Perfect for compact spaces, our sofas create inviting spaces for relaxation and connection."
• •"Design your dream sofa: Choose your fabrics and colors for a personalized touch of modern style."