Brand Tone

Authentic & Purpose-Driven, Artistic & Cultured, Conscious & Responsible, Proudly Brasiliense, Approachable & Inspirational

Brand Values

• •Sustainability
• •Ethical Production
• •Quality & Durability
• •Local Identity & Love for the Cerrado
• •Art & Creativity
• •Conscious Consumption

Best Practices

• •Develop a "Brand Voice Chart": Document key characteristics of your tone (e.g., Authentic, Purpose-Driven, Cultured, Conscious, Proudly Brasiliense), including "do's and don'ts" for language, specific keywords to embrace (e.g., "Cerrado," "sustainable," "ethical," "Brasília"), and words to avoid.
• •Always Circle Back to Core Values: Before writing, remind yourself of Vista Verdurão's core values (Sustainability, Ethics, Quality, Local Identity, Art, Conscious Consumption). Ensure the copy reflects one or more of these values authentically.
• •Speak to Your Ideal Customer: Envision the customer who cares about sustainability, local art, and ethical choices. Write as if you are speaking directly to them, using language that resonates with their interests and aspirations.
• •Emphasize Storytelling: Instead of just listing product features, tell the story behind the materials, the design inspiration (especially the Cerrado or Brasília culture), or the impact of choosing sustainable fashion. This reinforces the "purpose-driven" aspect.
• •Maintain Consistency Across All Channels: Ensure the tone is consistent whether it's on the website, Instagram, YouTube descriptions, email marketing, or even customer service interactions. Regular internal reviews of content can help maintain this alignment.

Social Perception

Vista Verdurão is likely perceived as a niche brand with a strong local identity in Brasília appealing to consumers who prioritize sustainability, ethical fashion, and unique, art-inspired designs. The brand appears to be more mission-driven than purely commercial, fostering a connection with customers who share its values.

Copy Examples

• •Instagram Post (New Collection): More than just fabric, it's a statement. Our new collection, woven with the soul of the Cerrado and the spirit of Brasília, is here. Dress with purpose, live with inspiration. ✨ #VistaVerdurao #SustainableFashion #CerradoLove #MadeInBrasilia #EthicalStyle
• •Website Banner: Wear Your Values. Discover Vista Verdurão: Sustainable. Ethical. Uniquely Brasiliense. Crafted to last, designed to inspire.
• •Product Description (for a t-shirt featuring local art): This isn't just a t-shirt; it's a canvas of Brasília's heart. Featuring [Artist Name]'s vision of the Cerrado, crafted from 100% organic cotton. Feel the art, embrace the comfort, and carry a piece of our home with you. Ethically made, consciously designed.
• •Email Newsletter Subject: 🌿 From the Cerrado, With Love: New Arrivals + Our Sustainability Journey. Body Snippet: At Vista Verdurão, every thread tells a story of respect for our planet and our vibrant Brasília culture. Explore our latest arrivals, consciously crafted to bring you style that feels as good as it looks...
• •About Us Page Snippet: Vista Verdurão was born from a desire to blend fashion with a deeper meaning. We believe in clothing that not only looks beautiful but also honors our environment and the skilled hands that create it. Rooted in Brasília, inspired by the resilient beauty of the Cerrado, we invite you to join us in choosing fashion that truly matters.