Brand Tone

Passionate, Artisanal, Personal, Caring

Brand Values

• •Passion
• •Love and Care
• •Quality Craftsmanship
• •Personal Connection
• •Creativity

Best Practices

• •Use enthusiastic and heartfelt language.
• •Emphasize the "Handmade" Aspect: Consistently remind your audience that each item is crafted by hand, highlighting the uniqueness and care involved.
• •Tell a Story: Whether it's the founder's journey, the inspiration behind a collection, or the "personality" of a plushie, storytelling creates an emotional connection and makes the brand more memorable.
• •Maintain a personal connection by directly addressing customers and sharing behind-the-scenes content.
• •Showcase the quality of materials and craftsmanship in all communications.

Social Perception

Positive, emphasizing uniqueness, care, and the love put into handmade crochet items.

Copy Examples

• •Discover our latest collection of lovingly crocheted companions, each one waiting to share a little bit of warmth and joy...
• •Born from a love for crochet and a desire to share that joy, each plushie is a piece of my heart, handcrafted with meticulous care, just for you.
• •Each item crocheted with love and passion.
• •Explore our themed collections like Adventurous Brave, Enchanted Forest, Haunted House, and Under the Ocean.
• •Materials: [Yarn type].