Brand Tone

Empathetic & Supportive, Advocacy-driven & Passionate, Authentic & Personal, Educational & Empowering, Creative & Artistic

Brand Values

• •Inclusivity
• •Empowerment
• •Authenticity & Transparency
• •Creativity & Craftsmanship
• •Community
• •Fairness & Recognition

Best Practices

• •Lead with Empathy and Authenticity: Always center the artists and their stories. Use genuine, heartfelt language that reflects a deep understanding of their experiences and aspirations. Avoid corporate jargon.
• •Focus on Empowerment and Positive Impact: Frame your messaging around how the brand and its customers contribute to positive change for disabled artists. Highlight success stories and the tangible impact of support.
• •Use Inclusive Language: Be mindful of terminology. Ensure all communication is respectful, person-first (e.g., "artists with disabilities" rather than "disabled artists," unless reflecting the artist's own preference as seen with the founder), and avoids stereotypes.
• •Tell Compelling Stories: The narrative of the founder and the artists is a powerful asset. Weave these stories into product descriptions, social media, and blog content to create an emotional connection.
• •Maintain a Consistent Voice Across All Platforms: Whether it's the website, social media, or email communication, the tone should remain consistent—passionate, supportive, and dedicated to the core mission of inclusivity and empowerment.

Social Perception

Advocate for Disabled Artists, Mission-Driven, Niche & Specialized, Trustworthy (for its target audience), Potentially Educational

Copy Examples

• •BWulffandCo: Championing the extraordinary talents of disabled artists. Discover unique art. Empower creativity.
• •Born from a passion for art and a drive for inclusivity, BWulffandCo is more than a marketplace. We are a community dedicated to dismantling barriers and celebrating the unique vision of artists with disabilities. Your purchase directly supports their journey.
• •This exquisite quilt, 'Whispers of Resilience,' was handcrafted by [Artist Name], an artist who pours their unique perspective and unwavering spirit into every stitch. More than just a beautiful piece, it's a testament to the transformative power of art. Bring this story into your home.
• •Meet [Artist Name]! Swipe to see their incredible work and learn about their artistic journey. At BWulffandCo, we believe every artist deserves to be seen and celebrated. Join us in supporting disabled creators. #ArtWithPurpose #InclusivityInArt #SupportDisabledArtists #[BrandName]
• •Want to help redefine the art world? By supporting BWulffandCo, you’re championing artists who’ve been historically overlooked. Explore their creations, share their stories, and become part of a movement that values every voice.