Brand Tone

Approachable & Friendly, Modern, Trustworthy, Feminine

Brand Values

• •Efficacy
• •Gentleness
• •Transparency
• •Modernity
• •Trustworthiness
• •Femininity

Best Practices

• •Use emojis like ✨💖 to enhance the friendly and magical feel where appropriate (especially on social media).
• •Maintain a consistent visual branding (soft, clean aesthetic).
• •Focus on visible results, gentle formulas, and ingredient transparency.
• •Ensure authenticity in influencer collaborations.
• •Maintain transparency about sponsored content.

Social Perception

Modern, trustworthy, and feminine brand that delivers visible results with gentle formulas and ingredient transparency.

Copy Examples

• •Achieve longer, fuller lashes with our gentle serum!
• •See visible results in just weeks!
• •Our formula is made with the finest ingredients for a safe and effective experience.
• •💖 Get the lashes of your dreams! ✨
• •Sharing my personal experience with Eclaireglow - I'm loving the results! #Eclaireglow #LashSerum #Beauty