Brand Tone

Humorous, Playful, Viral, Trendy, Lighthearted, Fun, Informal, Engaging

Brand Values

• •Fun & Entertainment
• •Novelty & Uniqueness
• •Stress Relief & Mood Boosting
• •Giftability
• •Simplicity

Best Practices

• •Maintain a humorous and playful tone throughout all copy.
• •Leverage trending formats and language popular on TikTok.
• •Emphasize the fun, lighthearted, and stress-relieving aspects of the product.
• •Use informal and engaging language, including emojis and slang where appropriate.
• •Highlight the product's viral status and its appeal as a unique and funny gift.

Social Perception

Amusing, Entertaining, Quirky Gift, Trendy/Viral Item, Potentially Addictive/Engaging, Nostalgic/Childlike Fun

Copy Examples

• •It features a pull-string mechanism that makes the carrot spin, creating a humorous effect.
• •It's marketed as a fun, stress-relieving toy and a quirky gift.
• •TikTok videos showcase the plush toy's spinning action and humorous appeal.
• •Content often frames the toy as a stress reliever or a cure for boredom/ADHD in a comedic way.
• •Shop now for endless fun.