Brand Tone

emotional, personal, celebratory, warm, inviting, friendly, and accessible, focusing on sentimental value and avoiding jargon.

Brand Values

• •Personalization and Individuality
• •Emotional Connection
• •Quality and Customer Satisfaction
• •Simplicity and Accessibility

Best Practices

• •Focus on "You" and "Your Story": Address the customer directly and frame the product as a medium for their personal story. Use language that empowers them as the creator of their own unique piece of art.
• •Use Emotive and Evocative Language: Employ words that trigger feelings of nostalgia, love, joy, and connection. Terms like "unvergesslich" (unforgettable), "einzigartig" (unique), "von Herzen" (from the heart), and "magisch" (magical) reinforce the brand's emotional core.
• •Keep it Simple and Heartfelt: The tone should remain authentic and genuine. Avoid overly complex sentences or corporate-speak. The voice should feel like a recommendation from a friend who understands the value of memories.
• •Showcase, Don't Just Tell: In all communications, use customer-generated content and testimonials to reinforce the brand's message. Visuals of real customers with their personalized posters are powerful endorsements of the brand's values.
• •Maintain Consistency Across All Platforms: Whether it's a website description, an Instagram caption, or a customer service email, the warm, personal, and celebratory tone should be consistent. This builds a strong, recognizable brand identity.

Social Perception

Overwhelmingly positive; perceived as reliable, high-quality, and a trusted choice for personalized gifts and home decor, successfully delivering on promises of quality and emotional value.

Copy Examples

• •Our love story, captured for eternity. Personalize your poster with the coordinates of your first date and a photo that says it all. #BwieBilder #LoveStory #PersonalizedGifts
• •The most beautiful moments with family deserve a place of honor. Design a unique family poster now and bring your memories to your wall. #Family #WallDecor #Memories
• •Say 'Thank You' in a very special way. A personalized poster with your most beautiful moments together is a gift that comes from the heart. Order now and make Mother's Day unforgettable. #MothersDay #GiftIdea #FromTheHeart
• •The sky above us on that one, magical night. Capture the date that changed everything with a personalized star map. Unique, romantic, and unforgettable. #StarMap #SpecialMoment #Gift
• •A new home, filled with love and memories. Create your first piece of art together with a personalized poster from B wie Bilder. #NewHome #HomeSweetHome #WallArt