Tono de Marca

Artisanal, Reflective, and Principled. The language is that of a maker, speaking with reverence for materials and the creation process. The copy is introspective and personal, communicating a philosophy where objects have a soul and a story. The brand takes a firm stance against hyper-consumerism, confident that 'better' is more important than 'more', conveying quiet integrity.

Valores de Marca

• •Lasting Quality
• •Intentional Minimalism
• •The Sanctity of Craft
• •Authenticity
• •Personal Connection

Mejores Prácticas

• •Prioritize Storytelling Over Selling: Always frame product communication around the story our of the material, the crafting process, or the intended purpose. The why is more important than the what.
• •Use a Personal, First-Person Voice: Write as the maker. Use I and my to describe the process and philosophy. This reinforces the personal, artisanal nature of the brand.
• •Embrace the Anti-Consumerist Angle: Don t be afraid to repeat the buy less, enjoy more mantra. Use words like intention, cherish, lasting, and purpose to contrast with the language of fast consumer culture.
• •Focus on Sensory Details: Describe the feel of a perfect stitch line, the sound of a hand plane on wood, or the look of aging leather. This connects the digital audience to the physical reality of the products.
• •Maintain Honesty and Transparency: Share the challenges and imperfections of the craft. This builds trust and authenticity, making the brand more relatable and human than a faceless corporation.

Percepción Social

The audience perceives the brand as authentic and high-quality. It is seen as a personal brand, where customers are buying a piece of the founder's story and skill. The brand is likely perceived as honest and transparent, particularly due to its willingness to show the detailed process of creation.

Ejemplos de Copy

• •They say the finest things get better with age. We just make them to last long enough for you to prove it. This wallet has seen a few years, and its story is just getting started. #MadeToLast #LeatherGoods #CraftedByHand
• •Fewer, Better Things. Discover handmade goods crafted with intention, for a life of purpose. [Shop Now]
• •Hi [Name], Before it was a keychain, it was part of a larger hide, with its own history. When I work the leather, I m just adding one more chapter. In a world of fleeting things, we believe in items that carry a story. Thank you for being part of ours. [Explore the Collection]
• •Carved from a single piece of solid hardwood, this tray is a quiet place for your most important daily items. Its purpose is simple: to bring a touch of natural, lasting order to your space. Sanded smooth and finished with natural oil to let the wood s true character shine. A piece made to be used, held, and appreciated every single day.
• •Title: I Messed Up. Making a Wallet (The Hard Way) Description: Craftsmanship isn t about perfection; it s about persistence. In this video, I m taking you through the entire process of making our Mynet Card wallet, including a mistake that nearly sent it to the scrap pile. This is the reality of working by hand. #Leathercraft #Handmade #Maker