Brand Tone

Empowering & Inspirational, Confident & Bold, Street-Savvy & Current, Quality-Conscious

Brand Values

• •Legacy & Impact
• •Individuality & Self-Expression ("Uncommon")
• •Quality & Style
• •Positivity & Empowerment
• •Connection (to a personality/fanbase)

Best Practices

• •Embrace the "Legacy" Narrative: Consistently weave the themes of "Leave Your Mark," "Legacy Building," and being "Uncommon" into all communications, from product descriptions to social media captions.
• •Maintain a Confident & Empowering Voice: Use strong, affirmative language. Focus on how the apparel empowers the wearer to express themselves and make an impact.
• •Stay Authentic to Streetwear Culture: Keep visuals and language current, reflecting street style trends while aligning with the brand's unique "legacy" angle. Leverage platforms like TikTok effectively.
• •Highlight Quality & Craftsmanship: When describing products, emphasize the quality of materials and construction to reinforce the "premium" aspect of the brand.
• •Engage with the Community: Actively use and encourage the #WhatsYourBW hashtag to foster a sense of community and allow customers to share their interpretations of the brand's core message. This builds on the existing connection many customers have with Shad Moss.

Social Perception

Associated with Shad Moss (Bow Wow), Trendy Streetwear, Good Quality & Service, Empowering Message, Aspirational

Copy Examples

• •Don't just exist. Evolve. Our new Legacy Hoodie isn't just comfort, it's a statement. Crafted for the uncommon. What mark will you leave today? #BWApparel #LeaveYourMark #LegacyBuilding #Streetwear #Uncommon
• •BW APPAREL: Style That Speaks Volumes. Quality Threads for Your Unique Legacy. Discover What BW Means To You.
• •Rep the icon, build your own story. Our Vintage Lil Bow Tee is more than a throwback – it's a vibe. Premium cotton, timeless design. Own a piece of the legacy, create yours. (All sales final).
• •Be the first to know. The first to wear. The first to make your statement. Join the BW Apparel VIP List for exclusive drops, uncommon deals, and inspiration to build your legacy. Text BWAJOIN to (833) 736-0360. #WhatsYourBW
• •Boss up your look. 👑 Our latest collection is here to help you own every room you walk into. Premium fit, undeniable energy. This is how you Leave Your Mark. #BossWay #BWApparel #LuxuryStreetwear #OOTD #StyleLegacy