Brand Tone

Professional, Expert, Personalized, Welcoming, Passionate, Creative, Community-Focused, Inclusive, Trustworthy, Ethical

Brand Values

• •Craftsmanship and Quality
• •Customer Satisfaction and Personalized Service
• •Individuality and Self-Expression
• •Community Engagement and Inclusivity
• •Ethical Practices and Sustainability
• •Innovation
• •Integrity and Trust

Best Practices

• •Emphasize "Your Story, Our Craft": Always bring the focus back to the client's individuality and how BVW's expertise can bring their personal story or vision to life in a piece of jewelry.
• •Highlight Master Craftsmanship and Innovation: Consistently mention the blend of traditional skills with modern techniques like 3D design to showcase expertise and a forward-thinking approach.
• •Maintain a Warm, Inclusive, and Welcoming Voice: Ensure all communication, from social media captions to website copy, reflects the brand's commitment to making everyone feel valued and part of the BVW community.
• •Showcase Ethical Commitments Naturally: Weave in mentions of ethically sourced materials and support for community initiatives to reinforce brand values without being preachy. For example, "Crafted with care, sourced with conscience."
• •Use "Extraordinary, Never Ordinary" as a Guiding Principle: Let this tagline inform the uniqueness of the designs highlighted, the personalized service offered, and the overall brand narrative.

Social Perception

Highly Respected for Craftsmanship, Trusted for Custom Design, Known for Excellent Customer Service, Appreciated for Ethical Stance and Community Involvement, Seen as a "Cool" and Innovative Brand, Reliable for Repairs, Welcoming and Inclusive Atmosphere

Copy Examples

• •Your story, exquisitely crafted. At BVW Jewelers, we transform your unique vision into a timeless treasure. Let's design your dream piece together.
• •More than just jewelry, it's a work of art that reflects you. Experience the BVW difference – where master craftsmanship meets your individual style.
• •Celebrating all forms of love. BVW Jewelers is proud to be your community jeweler, creating symbols of connection with ethically sourced materials and inclusive values.
• •From heirloom redesign to your next modern masterpiece, trust our 35 years of expertise to bring your vision to life with precision and passion. BVW Jewelers: Extraordinary, Never Ordinary.
• •See your dream ring in stunning 3D before it's made. At BVW Jewelers, innovation and artistry combine to create jewelry as unique as your love. Book your design consultation today.