Brand Tone

passionate, educational, community-focused, accessible, collaborative

Brand Values

• •Environmental Stewardship
• •Education
• •Community Engagement
• •Cultural Preservation
• •Recreation

Best Practices

• •Always Link to the "Why": Every piece of copy, whether asking for donations or promoting an event, should connect back to the core mission: a clean, healthy, and enjoyable Bayou Vermilion for the community and future generations.
• •Emphasize "Community" and "Togetherness": Use inclusive and collaborative language. Words like "we," "us," "together," and "our community" reinforce the value of collective action and shared ownership of the bayou.
• •Balance Urgency with Hope: While it's important to state the environmental challenges (like pollution), the overall tone should be hopeful and empowering. Frame problems with actionable solutions to inspire participation rather than despair.
• •Be a Hub of Education: Consistently share accessible, interesting facts about the watershed, local wildlife, native plants, and cultural history. Position the BVPA as the go-to source for learning about the bayou, building credibility and trust.
• •Show, Don't Just Tell: Utilize strong visuals from events, cleanups, and the natural beauty of the bayou. Let testimonials and photos of volunteers in action do the talking. The copy should complement these authentic visuals to create a powerful narrative.

Social Perception

The public perceives the BVPA as a vital, credible, and necessary organization for the Lafayette region. They are seen as dedicated volunteers and experts working to reverse the negative image of a polluted waterway and transform it into a source of pride and recreation. The association is respected for its collaborative approach and its tangible impact on the community through educational programs and preservation projects.

Copy Examples

• •Volunteer Call (Social Media): Headline: The Bayou Needs You. Let's Make a Difference Together. Body: Every piece of trash removed, every native tree planted, brings us closer to a healthier Bayou Vermilion. Join us for our Fall Cleanup Day this Saturday. Your hands can help protect our waters for generations to come. Sign up through the link in our bio! #ProtectTheVermilion #BVPA #LafayetteProud #Volunteer
• •Donation Campaign (Email/Website): Headline: Your Donation Flows Directly into a Cleaner Bayou. Body: For over a decade, BVPA has been turning passion into action. From bi-weekly water testing to our annual River Symposium, we provide the education and tools our community needs to protect our most precious natural resource. A gift of $25 helps purchase water quality testing supplies. A gift of $100 supports our educational outreach programs. Donate today and become a steward of the Bayou Vermilion.
• •Event Promotion (Instagram Post): Image: A vibrant photo of a family kayaking on the bayou. Body: This is what we're working for. Sunny afternoons, clean water, and a bayou teeming with life. Want to learn more about the state of our river and how small actions create big change? Join us for the annual State of the River discussion at Vermilionville. Free, open to all, and full of hope. Link in bio for details. #StateOfTheRiver #BayouVermilion #Community
• •Educational Post (Facebook): Headline: Did You Know? What Happens in Your Yard, Happens in Our Bayou. Body: Fertilizers, pet waste, and oil runoff all find their way into the Bayou Vermilion through the watershed. Simple changes, like using native plants and properly disposing of waste, can significantly improve our water quality. Together, we can turn the tide on pollution. Learn more on our website. #WatershedWednesday #BVPAEducation
• •Cultural Heritage Post (Social Media): Image: A collage showing artisans at Vermilionville and a scenic shot of the bayou. Body: The story of our people is tied to the water. The Bayou Vermilion has nourished the cultures of Native Americans, Acadians, and Creoles for centuries. By preserving the bayou, we honor our shared history. By supporting the BVPA, you help protect both our natural and cultural heritage. #PreserveTheBayou #LouisianaCulture