Brand Tone

aspirational, confident, creative, empowering, personal, artistic, approachable, with dramatic flair

Brand Values

• •Individuality and Diversity
• •Creativity and Artistry
• •Sustainability and Conscious Production
• •Quality and Comfort
• •Everyday Luxury

Best Practices

• •Lead with "You": Center the customer in the narrative, using personal and empowering phrases.
• •Embrace Duality: Consistently pair concepts of luxury and practicality to reinforce the brand's unique position.
• •Tell the Sustainability Story Simply: Use clear, evocative terms for sustainable production, avoiding jargon.
• •Use Empowering & Creative Language: Infuse copy with words that evoke artistry, confidence, and self-expression.
• •Maintain Visual and Textual Cohesion: Ensure copy's tone is matched by high-quality imagery.

Social Perception

A thoughtful, art-focused independent fashion label, perceived as unique and ethically-produced, resonating with consumers seeking alternatives to mainstream fast fashion.

Copy Examples

• •Don't just enter the room. Command it. The new collection has arrived—where theatrical flair meets timeless design. Crafted in small batches for the woman who is unapologetically herself. Wear your story.
• •The kind of dress that feels like a secret and a statement all at once. Made from consciously-sourced fabrics, it moves with you, from morning light to city nights. This isn't just a dress; it's a promise of quality and originality.
• •Fashion that feels good, inside and out. We rescue exquisite end-of-roll fabrics to create unique, limited-edition pieces. It’s our way of making luxury sustainable and style conscious. Choose a garment that’s as unique as you are.
• •At Buzz & Luna, we see style as a form of expression. We believe in the power of a single garment to inspire confidence and celebrate your unique narrative. That's why we create clothes that are more than just clothes—they are a piece of art, made for your life's stage.
• •Your daily dose of drama and luxury. Discover tops and dresses that blend bold creativity with effortless comfort. Perfect for the woman who lives her life like a work of art.