Brand Tone

Expert, Passionate, and Trustworthy

Brand Values

• •Original Design & Innovation
• •Superior Craftsmanship & Durability
• •Authentic Expertise
• •Customer Support & Service

Best Practices

• •Lead with Expertise: Begin with the "why" behind a product's design. Explain the technical choices and how they translate to better sound or workflow. This reinforces the brand's authority.
• •Speak as a Peer: Use clear, professional terminology that respects the intelligence of the audience (audio engineers, producers). Avoid marketing fluff and focus on tangible benefits.
• •Emphasize Craftsmanship: Consistently mention the hand-assembled nature, robust construction, and high-quality components of Buzz Audio products. This justifies the premium price and builds trust in the brand's durability.
• •Show, Don't Just Tell: Instead of saying a product is "high-quality," describe what makes it so (e.g., "Featuring Elma switched attenuators for perfect recall," "Lundahl output transformers for a touch of warmth").
• •Let the Founder's Passion Shine: Channel Tim Farrant's voice. Write with confidence, passion, and an unwavering commitment to audio excellence. This personal touch is a powerful differentiator for a boutique brand.

Social Perception

Buzz Audio is perceived as a highly reputable and reliable source for high-end, professional audio equipment. Customers praise its sonic quality, transparency, and durability. It is seen as a specialized, boutique authority, trusted due to the direct link to founder Tim Farrant and the company's passion for its craft. The brand commands respect and justifies its premium positioning, consistently lauded for its build quality and 'damn good' sound.

Copy Examples

• •Introducing the Velox Opto Compressor. We didn't just want another optical compressor. We wanted to perfect it. Building on 20 years of design heritage, the Velox delivers the smooth, classic compression you love, but with unparalleled clarity and control. Hand-built with components chosen to last, this isn't just a tool for today's mix—it's an investment in your sound for decades to come.
• •We only stock gear we'd use in our own racks. That's why we're proud to carry [Brand Name]. Their commitment to pristine audio conversion and rock-solid build quality aligns perfectly with our philosophy. If you're looking to upgrade your studio's front-end, you owe it to yourself to hear this. Link in bio for specs and details.
• •Founded by designer Tim Farrant in 1985, Buzz Audio was born from a passion for superior sound and innovative electronic design. We don't make clones. We create original, hand-assembled pro audio tools in New Zealand for artists and engineers who refuse to compromise on quality. When you choose Buzz Audio, you're not just buying gear; you're trusting decades of expertise.
• •Subject: Your Buzz Audio order is on its way. Thanks for your recent purchase. The [Product Name] you ordered has been tested, carefully packed, and is now on its way to your studio. We can't wait to hear what you create with it. If you have any questions during setup, don't hesitate to reach out. Welcome to the Buzz Audio family.
• •The REQ-2.2 isn't just an EQ; it's the final polish on your masterpiece. Favored by mastering engineers worldwide, its unique passive/active design adds dimension and clarity without ever sounding harsh. Hear your mix jump out of the speakers with the detail and depth it deserves. This is the sound of professional mastering.