Brand Tone

Established, Professional, and Customer-Focused

Brand Values

• •Heritage & Legacy
• •Quality
• •Customer Service
• •Reliability & Trustworthiness
• •Entrepreneurship

Best Practices

• •Emphasize Heritage and Experience: Consistently weave in the "Since 1961" or "Over 60 years of experience" message where appropriate, especially in introductory materials or when building trust.
• •Maintain a Professional yet Approachable Voice: Use clear, straightforward language. Avoid overly casual slang but ensure the tone is welcoming and helpful, encouraging inquiries.
• •Focus on Quality and Reliability: Use words that convey durability, craftsmanship, and dependability when describing products and services. Highlight guarantees or positive reviews when possible.
• •Showcase Customer Success/Partnerships: When permissible, mentioning partnerships with well-known realty companies can reinforce credibility and expertise within their primary niche.
• •Keep it Local (When Relevant): For local advertising or community engagement, highlighting their Portland roots and service to the Pacific Northwest can strengthen connections with the local market.

Social Perception

Positive, Established Local Business, Specialized Niche, Reliable Supplier

Copy Examples

• •Headline for Real Estate Signage Page: "Your Trusted Partner in Real Estate Signage Since 1961. Quality Signs that Get Noticed."
• •About Us Snippet for Social Media: "Three generations of sign-making expertise, right here in Portland. At Buz White Sign & Design, we're proud of our heritage and committed to providing the quality and service you've trusted for over 60 years. Learn our story: [Link to About Us]"
• •Product Description for Custom Stickers: "Bring your brand to life with vibrant, durable custom stickers from Buz White. Perfect for promotions, branding, or just for fun! Got an idea? Let our design experts help you create the perfect sticker. Get a quote today!"
• •Facebook Ad for Local Businesses: "Need impactful signs for your Portland business? Buz White Sign & Design offers everything from storefront signs to event banners and vehicle graphics. Quality craftsmanship, local service. Visit buzwhite.com to explore our solutions."
• •Email Signature/Footer: "Buz White Sign & Design | Quality Signs & Graphics Since 1961 | [Website Link] | [Phone Number] | Proudly serving the Pacific Northwest."