Brand Tone

Aspirational, health-conscious, modern, sophisticated, guilt-free, clean, minimalist.

Brand Values

• •Health and Wellness
• •Simplicity and Purity
• •Innovation
• •Guilt-Free Enjoyment

Best Practices

• •Lead with "Less is More": Always emphasize the absence of negatives (zero sugar, zero carbs, no gluten) as the primary benefit. The copy should be clean, direct, and uncluttered, mirroring the purity of the product itself.
• •Use Aspirational Language: Frame the product as a smart, elevated choice for people who are in control of their lives and their health. Use words like "rethink," "celebrate," "clean," and "guilt-free."
• •Focus on the Lifestyle, Not Just the Product: Showcase BUZZ WTR in contexts that align with the target audience's values: post-workout relaxation, sophisticated social gatherings, and mindful moments of enjoyment.
• •Acknowledge the Innovation: Consistently refer to it as "alcoholic mineral water" to manage expectations and highlight its uniqueness in the market. Avoid comparing it directly to seltzers or other established categories, as its still nature is a key differentiator.
• •Maintain a Consistent Visual Identity: Ensure all visuals (photos, graphics, videos) are bright, clean, and minimalist. Use natural light and simple backgrounds to reinforce the brand values of purity and simplicity.

Social Perception

Highly polarized. Positive perception among target audience as an "incredible" and "fantastic" product that solves the problem of sugary, high-calorie drinks, valuing its taste and health-conscious profile. Negative perception on public platforms (e.g., TikTok, YouTube) where reviewers found the taste unpleasant and described it as a "bad product," suggesting the unique taste profile is not universally appealing.

Copy Examples

• •Your Workout Was Hard. Your Drink Should Be Easy. Meet BUZZ WTR. All the refreshment of pure mineral water, with a 5% buzz. Zero sugar, zero carbs, and zero guilt. It’s the clean way to celebrate your wins. #RethinkYourBuzz #Fitness #LowCalorieLiving
• •The Buzz Without the Bad Stuff. Finally, an alcoholic beverage that fits your lifestyle. Enjoy the crisp, clean taste of BUZZ WTR, the ultra-purified alcoholic mineral water with nothing to hide. 46 calories, 0g sugar, 100% refreshment.
• •Subject: Don't let your drink undo your day. Discover the guilt-free buzz everyone is talking about. BUZZ WTR is here to change the way you drink.
• •What are you leaving behind this summer? Poll Options: A) Sugary Drinks / B) Hangovers. Follow-up slide: "Good choice. With 0g sugar and 0g carbs, BUZZ WTR is all the good, none of the bad. #RethinkYourBuzz"
• •Simply Water. Simply a Buzz. Life is complicated enough. Your drink doesn’t have to be. BUZZ WTR is the refreshingly simple choice for the modern drinker. Pure mineral water with 5% alc/vol. That's it.