Brand Tone

Authentic & Passionate, Empowering & Confident, Natural & Holistic, Informative & Trustworthy, Sensual & Effortless, Clean & Conscious

Brand Values

• •Simplicity
• •Efficacy
• •Natural Ingredients
• •Clean Beauty
• •Holistic Well-being
• •Empowerment
• •Transparency

Best Practices

• •Embrace the "Effortless Brazilian Beauty" Narrative: Continuously weave in the story of simplicity, natural ingredients, and the confident, sensual Brazilian approach to beauty in all communications.
• •Prioritize Authenticity and Transparency: Share the founder's story, be open about ingredient sourcing and formulation philosophy. Avoid overly technical jargon where simpler, benefit-driven language can be used.
• •Use Empowering and Inclusive Language: Focus on self-love, celebrating natural beauty at all ages, and building unshakable confidence. Avoid language that preys on insecurities.
• •Maintain a Warm, Informative, and Slightly Sensual Voice: Combine educational content about skincare benefits and Brazilian ingredients with a touch of the passion and vibrancy associated with Brazil.
• •Visually Align with the Tone: Ensure all imagery and video content reflect the clean, natural, radiant, and effortlessly beautiful aesthetic that the brand promotes. This is evident in their current social media.

Social Perception

Positive Customer Experiences, Effective for Various Skin Concerns, Trustworthy & High Quality, Emerging Brand, Associated with Brazilian Beauty Ideals

Copy Examples

• •Headline: Unlock Effortless Brazilian Radiance. Your 2-Step Ritual to Glowing, Confident Skin. Body: Tired of complicated routines? Embrace the Buzios way. Our clean, Amazon-powered formulas simplify your skincare, not your results. Feel the confidence of naturally beautiful skin. #BuziosBeauty #EffortlessGlow
• •Headline: More Than Clean. It's Skin-Compatible. It's Buzios. Body: We ditched the irritants and packed our skincare with Amazonian superfoods your skin loves. Experience the Buzios difference: balanced, healthy, and simply radiant. Because beauty should feel as good as it looks. #SkinCompatible #AmazonianBeauty
• •Headline: Self-Love Starts with Your Skin. Discover the Buzios Glow. Body: Inspired by Brazil's holistic approach to beauty, Buzios is about celebrating you. Our nourishing 2-step ritual empowers you to embrace your natural radiance and age gracefully. Love your skin, love yourself. #BuziosSelfLove #ConfidentSkin
• •Headline: Sensitive Skin? Meet Your Soothing Solution from the Amazon. Body: Struggling with irritation? Buzios was born from a personal journey to find gentle yet effective skincare. Our toxin-free, superfood-infused formulas calm, heal, and restore. Finally, skincare that understands your skin. #GentlePower #BuziosCares
• •Headline: Simplify Your Shelf, Amplify Your Glow. The Buzios 2-Step Revolution. Body: Replace 10+ products with our potent, multi-tasking duo. Buzios delivers all the nutrients your skin craves, without the fuss. Effortless Brazilian beauty is now yours. Ready for your glow-up? #MinimalistSkincare #MaximumRadiance