Brand Tone

Trustworthy & Reassuring, Friendly & Approachable, Value-Oriented & Smart, Ethical & Conscious, Positive & Upbeat

Brand Values

• •Quality Assurance: Commitment to providing high-quality, reliable refurbished devices through rigorous testing.
• •Customer Satisfaction: Focus on peace of mind through warranties, return policies, and good customer service.
• •Sustainability & Environmental Responsibility: Actively promoting the benefits of a circular economy in tech and contributing to environmental causes like tree planting.
• •Value for Money: Offering premium products at more accessible price points.
• •Trust & Transparency: Being open about their refurbishment process and grading system.

Best Practices

• •Lead with Trust & Transparency: Always highlight the 90-point check, warranty, and return policy in communications. Be open about the refurbished nature and the quality grading.
• •Emphasize "Smart & Value": Position choosing refurbished as an intelligent, savvy decision that offers great tech without the premium price of new.
• •Integrate Sustainability Naturally: Weave in the "Good Karma" message (reducing e-waste, planting trees) as a core benefit, not just an afterthought. Show how customers contribute by choosing UR.
• •Maintain a Friendly & Approachable Voice: Use clear, positive, and inclusive language. Address customers directly (e.g., "ur," "you"). Make it easy for them to connect and ask questions.
• •Show, Don't Just Tell, Quality: Use high-quality imagery and videos of the phones. Share customer testimonials and unboxing experiences to build social proof around the excellent condition of UR devices.

Social Perception

Positive: Customers generally perceive UR as a reliable source for high-quality refurbished phones. Many express satisfaction with the condition of the devices, often exceeding expectations for a refurbished product. Trustworthy: The warranty, return policy, and detailed checking process contribute to a perception of trustworthiness. Good Value: Customers appreciate the cost savings compared to buying new, without a significant compromise on quality. Ethically Minded: Their sustainability initiatives are noted and likely appeal to environmentally conscious consumers.

Copy Examples

• •Headline: Get Smart, Not Just a Smartphone. Choose UR Refurbished. Body: Why pay new when you can get premium performance for less? Every UR phone is "Approved Used" after a 90-point check, backed by a 12-month warranty. Upgrade your tech and help the planet. #GoodKarmaTech
• •Social Media Post (Image: Happy customer with a UR phone): Caption: That "like new" feeling without the "like new" price tag! ✨ Join the UR circle and get your hands on top-tier tech that’s kind to your wallet and the planet. Plus, we plant a tree for every phone! 🌳 #URPhone #RefurbishedRevolution #SustainableTech
• •Email Subject: Worried About Refurbished? We Get It. (Here’s How We Earn Your Trust) Body: At UR, "refurbished" means rigorously tested, expertly restored, and ready for you. With our 90-point certification, 12-month warranty, and 30-day money-back guarantee, you can switch to smart, sustainable tech with total peace of mind. [Link to How We Test page]
• •Website Banner: Love Your Phone. Love the Planet. UR Makes it Possible. Sub-text: Discover premium refurbished iPhones and Samsung Galaxy devices. Quality you can see, prices you’ll love, and a commitment to a greener world.
• •Short Ad Copy: UR: Your Pocket-Friendly, Planet-Friendly Phone. Description: Certified Refurbished. 12-Month Warranty. Feel Good Tech. Shop now at ur.co.uk.