Brand Tone

Enthusiastic, community-focused, and knowledgeable.

Brand Values

• •Accessibility & Selection
• •Community Support
• •Reliability
• •Passion for the Sport

Best Practices

• •Speak the Language: Use common disc golf terminology naturally (e.g., "hyzer," "turnover," "stable," "plastic"). This shows you're an authentic part of the community.
• •Highlight the "New": The disc golf community thrives on new releases. Always lead with what's new, rare, or just back in stock. Use words like "Just Dropped," "Limited Edition," "Fresh Stock."
• •Be Visually Driven: Your copy should complement strong visuals. Use high-quality photos of the actual discs you have in stock. Let the unique colours and stamps be the hero.
• •Foster Community in Every Post: Ask questions to drive engagement (e.g., "What's your go-to Innova driver?"). Actively feature user-generated content to make your customers feel seen and valued.
• •Keep it Enthusiastic and Positive: Your tone should reflect the excitement of playing the sport. Use positive language and emojis where appropriate to convey genuine passion.

Social Perception

Positive, reliable, and engaged within the Canadian disc golf community, serving as a key and valued resource for product access and community connection.

Copy Examples

• •🔥 FRESH DROP! 🔥 The Innova Halo Star Savant has landed! Perfect for those laser-straight fairways and reliable fade you've been searching for. We've got a limited supply in stunning colour combinations. Grab yours before they're gone! Link in bio to shop. #BuyTheBolt #DiscGolfCanada #InnovaDiscs #NewDiscDay
• •Stop searching, start throwing. Buy the Bolt is your official Canadian source for the best from Innova, Discmania, and more. From Tour Series gems to everyday workhorses, we've got the plastic to perfect your game. Fast, flat-rate shipping across Canada. 🇨🇦
• •Summer is here and the courses are calling! Gear up with the season's hottest releases. Whether you're a weekend warrior or a tournament pro, find your new favourite driver, mid-range, or putter right here at Buy the Bolt.
• •Psst... Tour Series Discs Are In! 👀
• •Look at that form! Big shoutout to @[user] for sharing this awesome shot from their weekend round. We love seeing our discs in action! Tag us @buy_the_bolt for a chance to be featured. #BTBCommunity