Brand Tone

Passionate, handcrafted, unique, customer-centric, and slightly vulnerable (due to trust concerns)

Brand Values

• •Passion
• •Craftsmanship & Quality
• •Uniqueness & Individuality
• •Customer Satisfaction
• •Sustainability (Emerging)
• •Versatility and Functionality

Best Practices

• •Embrace Audra's Voice: Continue to use 'I' and 'my passion' when appropriate, especially for the Signature Collection and handcrafted items, to maintain the personal connection.
• •Use phrases like 'your unique style,' 'tell your story,' 'stand out from the mass-produced.'
• •Reflect the 'joy' Audra mentions in crafting.
• •Be Transparent and Build Trust: Given the external trust concerns, ensure all product information is accurate, shipping policies are clear.
• •Addressing the 'Makers-Mall' and 'Etsy Shops' connections more clearly could also build a sense of established presence.

Social Perception

Generally positive customer feedback on-site, balanced against a low external trust score from Scam Detector.

Copy Examples

• •Each bag is meticulously handmade with love and joy, ensuring every stitch is a testament to my dedication to quality.
• •Discover a bag that speaks to your unique style and tells your story.
• •Stand out from the mass-produced with our handcrafted collection.
• •We are all Unique, Your bag should be too.
• •We believe your accessories should be as unique and wonderful as you are.