Tono de Marca

Direct, Transactional, and Unpolished

Valores de Marca

• •Value
• •Authenticity (Attempted)
• •Accessibility
• •Simplicity

Mejores Prácticas

• •Build Trust Through Transparency: Be upfront about the origin of products and shipping methods. Clearly explain that items are shipped from China and that this is the reason for both the value and the longer shipping times. This manages expectations and builds credibility.
• •Refine the Language, Not the Tone: Keep the simple, direct voice, but improve the grammar and professionalism. Replace the Hotmail address with a domain-specific email (e.g., contact@buyourtea.com) and correct awkward phrases. This increases legitimacy without creating a corporate feel.
• •Lean into the "Source" Identity: Emphasize the "direct from China" angle as a key benefit. Use phrases like "Sourced by our team in [Province]," "From our local market to your home," and "Authentic Chinese craftsmanship."
• •Develop Modest Product Stories: For each product, add one or two sentences about its origin, traditional use, or a simple tasting note. This adds value and character beyond just a product name and picture, helping the site feel less like a generic catalog.
• •Encourage and Display Reviews: The single most damaging factor is the lack of social proof. Integrate a simple, verified review system on the product pages. Even a small number of positive, authentic customer reviews would dramatically improve the brand's perception and trustworthiness.

Percepción Social

Skepticism and Distrust

Ejemplos de Copy

• •Direct from China to your cup. We offer authentic Chinese teas and goods with free shipping worldwide.
• •Based in China, we are a small team passionate about sharing our local teas and crafts with the world. We select every item for its quality and value.
• •An authentic Pu-erh tea from the Yunnan province, aged for a deep, earthy flavor. Sourced directly by us to ensure genuine quality at a fair price. Perfect for starting your collection.
• •To keep our prices low and offer free shipping, we send all orders directly from China via China Post Airmail. Please allow for standard international shipping times.
• •A Confirmation of Your Inquiry to Buy Our Tea