Brand Tone

youthful, trendy, and accessible

Brand Values

• •Trend-Focused
• •Accessibility & Affordability
• •Variety
• •Sustainability

Best Practices

• •Stay Youthful and Energetic: Use vibrant, positive, and exciting language. Words like "obsessed," "crushing on," "vibes," and "essentials" will resonate with the target audience.
• •Incorporate "Trend" Language: Consistently use words like "new," "now," "trending," and "latest" to reinforce the brand's core value of being up-to-date with fashion.
• •Use a Conversational and Inclusive Tone: Write as if you are talking to a friend. Use "you" and "your" to speak directly to the customer. Ask questions and encourage interaction to build a community.
• •Highlight Affordability and Accessibility: Emphasize value through promotions and clear pricing. Mention the range of sizes and styles to show that the brand is for everyone.
• •Be Visually Consistent: Ensure that the tone of the copy is reflected in the visual content. Use bright, high-energy photos and videos that showcase the clothes in real-life, relatable situations. Influencer collaborations should align with this fun and trendy aesthetic.

Social Perception

Public perception is mixed. Positives include stylish designs, 'nice material and fitting,' and good value for money, especially for trendy items. Negatives include inconsistent sizing and perceived average quality, leading to variable customer ratings.

Copy Examples

• •Just dropped 🤫 Your weekend outfit called, and it’s from our new collection! From sunrise coffee runs to sunset cocktails, we’ve got the look. Tap to shop the trend before it’s gone!
• •POV: You finally found the perfect aesthetic. ✨ Our new collection is giving main character energy. Level up your wardrobe with styles that are as unique as you are. #BuyNewTrend #OOTDInspo
• •Sale Alert! 🚨 Your wardrobe is about to get a major upgrade. For a limited time, get up to 50% off on all our trendiest styles. Don't walk, run to your cart! 🏃‍♀️💨
• •Bloom in every room you walk into with our new floral maxi dress. With its flowy silhouette and delicate print, it’s the perfect blend of comfort and chic. Ready for picnics, parties, and everything in between.
• •Fashion challenge! How would you style our new denim jacket? Show us your looks with #StyledByBNT for a chance to be featured on our page! 👇 #BuyNewTrend