Brand Tone

Authentic, Artistic/Creative, Iconic/Legendary, Independent/Individualistic, Nostalgic, Quality-focused

Brand Values

• •Heritage & Legacy: Honoring the history of street skateboarding and Natas Kaupas' contributions.
• •Creativity & Artistic Expression: Valuing unique design and the fusion of art with skateboarding.
• •Individuality & Authenticity: Celebrating a unique path and staying true to a core vision.
• •Innovation: Reflecting Kaupas' role in pioneering new tricks and styles.
• •Quality Craftsmanship: Emphasizing well-made products, often with a collectible nature.

Best Practices

• •Embrace the Legacy: Consistently weave Natas Kaupas' story, influence, and iconic status into the narrative. Use terms like 'pioneer,' 'legend,' 'iconic,' and 'original.'
• •Highlight Artistic Integrity: Emphasize the unique artistry behind the designs. Talk about creativity, graphics, and the visual language of the brand.
• •Speak Authentically: Use language that resonates with skate culture – direct, unpretentious, and confident, but avoid being overly corporate or mainstream.
• •Focus on Exclusivity and Quality (where applicable): If products are limited editions or reissues, highlight their collectible nature and the quality of craftsmanship.
• •Visual Consistency: Ensure all accompanying visuals (photography, website design) reflect the artistic, somewhat raw, and iconic nature of the brand and its graphics, reinforcing the established aesthetic.

Social Perception

Respected & Revered, Iconic & Influential, Collectible & Desirable, Artistically Driven, Niche Appeal

Copy Examples

• •Headline: Natas Kaupas: Own a Piece of Street Skating History. Body: More than just a deck, it's a legacy. Explore the iconic designs that shaped a generation of skateboarding. Originals reimagined.
• •Product Description (e.g., for a Panther graphic T-shirt): Wear the Legend. The Natas Panther isn't just a graphic; it's a symbol of raw creativity and street skating revolution. Crafted for comfort, designed to make a statement.
• •Social Media Post: From the streets of Santa Monica to the global stage. Natas Kaupas originals – art, attitude, and pure skateboarding heritage. What does the Panther mean to you? #NatasKaupas #SkateCulture #StreetArt #IconicDesign
• •About Us Snippet: Born from the mind of a pioneer. NATAS is more than a brand; it's the artistic vision of Natas Kaupas, the legend who took skateboarding to new dimensions. Every piece embodies the spirit of innovation and authentic street style.
• •Promotional Email Subject: Limited Reissue Drop: The Natas Collection. Body: For those who know. A new limited run of classic Natas designs is here. Art, history, and the unwavering spirit of skateboarding, straight from the source. Don't miss out.