Brand Tone

Aspirational yet Accessible

Brand Values

• •Style & Self-Expression
• •Quality & Craftsmanship
• •Customer Satisfaction
• •Inclusivity and Variety
• •Health and Protection

Best Practices

• •Lead with Style, Support with Substance: Always connect the product's style to the customer's identity ('reflection of your personality'). Follow up with tangible benefits like UV protection, quality materials (titanium, acetate), and comfort.
• •Speak to Everyone: Use inclusive language that addresses men, women, and parents shopping for children. Segment campaigns where appropriate but maintain a welcoming tone on main brand channels.
• •Balance 'Trend' and 'Trust': Pair promotional language like 'Trending Now' and 'Hot Deals' with reassuring messages about the brand's long history ('trusted eyewear partner since 1992') and commitment to quality.
• •Educate to Empower: Continue creating blog and FAQ content that answers customer questions about eye health. This builds authority and trust, positioning the brand as an expert guide, not just a seller.
• •Amplify Customer Love: Leverage the excellent reviews by incorporating user-generated content or testimonials into social media posts. Phrases like 'See why over 1,000 people rate us 4.9 stars!' can be powerful social proof.

Social Perception

A reliable, established, and trustworthy local expert that provides high-quality, customer-centric products and services, successfully expanded online.

Copy Examples

• •Your style is your story. What will your next chapter be? ✨ Explore our New Arrivals and find the frames that speak your language. #AksharOptical #MyStyleStory #TrendyEyewear
• •Don't choose between style and savings. Akshar Optical brings you the latest trends in eyewear with deals that make sense. Shop our 'Hot Deals' collection and get 10% off your first order with code FIRST10. Express yourself, effortlessly.
• •See and Be Seen. Eyewear designed for your personality. Shop The Collection
• •🔥 Hot Deals, Cool Shades | Your New Look Awaits Inside... Discover best-sellers and trendy frames, now at unbeatable prices.
• •Engineered for comfort and designed for life. This unisex frame, crafted from premium, lightweight titanium, offers all-day wearability without sacrificing an ounce of style. Its clean lines and durable build make it the perfect fusion of modern design and timeless quality. It’s not just a pair of glasses; it’s your daily partner in clarity and confidence.