Brand Tone

Innovative & Tech-Forward, Sophisticated & Premium, Direct & Confident, Educational & Empowering, Modern & Slightly Playful (on certain channels)

Brand Values

• •Innovation
• •Personalization
• •Quality & Excellence
• •Sexual Wellness & Empowerment
• •Discretion & Trust
• •Destigmatization

Best Practices

• •Develop a Comprehensive Brand Voice Guide: Document the key attributes of Fleshy’s tone (innovative, sophisticated, direct, empowering, tech-forward) with examples of do's and don'ts for writers.
• •Prioritize "Intelligent" Language: Use vocabulary that reflects the AI and tech-driven nature of the product. Words like "algorithm," "adaptive," "intelligent," "personalized," "dynamic," and "intuitive" reinforce the brand's core.
• •Balance Sophistication with Clarity: While the tone is premium, ensure the copy is still accessible and clearly explains the benefits and functionality of complex AI features. Avoid overly technical jargon without explanation.
• •Be Confident, Not Crude: Address the product's purpose directly and confidently, but always maintain a level of sophistication and focus on wellness and technological advancement rather than using gratuitous or vulgar language.
• •Adapt to the Platform, but Maintain Core Identity: While LinkedIn copy will be more formal than a Tweet, the underlying values of innovation, quality, and empowerment should consistently shine through in all communications. Ensure the core message is always aligned.

Social Perception

A Pioneer in Sextech, High-End and Aspirational, Progressive and Modern, Potentially Niche, Intriguing and Future-Focused

Copy Examples

• •Headline (Website/Ad): "Experience the Future of Pleasure. Intelligently Designed, Uniquely You."
• •Social Media Post (Instagram/Facebook): "More than a device, it's a revolution in intimate wellness. Our AI adapts, learns, and elevates your experience beyond imagination. Discover Fleshy. #AISextech #SexualWellness #Innovation #PersonalizedPleasure"
• •Tweet: "Tired of the same old routine? Fleshy’s AI is here to learn what you love and rewrite the rules of solo play. Dare to explore? #FleshyAI #FutureOfSex #TechForMen"
• •Email Subject Line (to subscribers): "Fleshy Update: New AI Enhancements for Your Personalized Journey."
• •Product Description Snippet: "Crafted with precision, powered by intelligent algorithms. Fleshy is engineered not just for pleasure, but for a profound, personalized exploration of your senses. This is the evolution of intimate self-care."