Brand Tone

Problem-Solver, Practical & Informative, Innovative & Modern, Quality-Oriented, Enthusiastic & Relatable

Brand Values

• •Problem Solving/Functionality
• •Safety
• •Organization & Efficiency
• •Quality & Durability
• •Customer Satisfaction
• •Innovation

Best Practices

• •Focus on the Solution, Not Just the Product: Always frame the copy around how EV Hover solves the customer's problems (clutter, trip hazards, inconvenience). Highlight the "after" state of a clean, organized, and safe garage.
• •Emphasize Quality and Durability: Consistently use terms like "heavy-duty," "industrial-grade," "powder-coated steel," "built to last," and "Made in USA" to reinforce the product's premium build.
• •Maintain a Clear, Concise, and Confident Voice: Avoid overly technical jargon unless explaining a specific benefit. The tone should be assured, reflecting confidence in the product's effectiveness.
• •Show, Don't Just Tell (Visually and Textually): Use strong verbs and descriptive language that paints a picture of the product in use. Accompany copy with high-quality images and videos demonstrating the product's benefits, as seen in their better social media examples and reviews.
• •Ensure Consistency Across All Channels: Review and update all online presences (website, all social media, product listings) to reflect the current product offerings (like Version 3 with Velcro straps) and maintain a consistent, active, and professional brand image. Address the suspended Twitter account immediately. The tone should be uniformly problem-solving and quality-focused everywhere.

Social Perception

Positive among Users, Niche Product Awareness, Mixed Social Media Presence, Seen as a Premium Solution

Copy Examples

• •Headline: Stop Tripping, Start Hovering: The Ultimate EV Cable Management is Here. Body: Tired of tangled charging cables cluttering your garage and creating a trip hazard? The EV Hover arm extends, swivels, and neatly retracts, keeping your cable off the floor and out of mind. Safe, sleek, and built to last. Upgrade your charge, upgrade your garage. CTA: Shop EV Hover Now & Reclaim Your Space!
• •Headline: Your EV Deserves a Clutter-Free Garage. Body: You invested in a state-of-the-art electric vehicle. Don't let a messy charging cable spoil the experience. EV Hover offers a robust, American-made solution to keep your cable organized, accessible, and your garage looking pristine. CTA: Discover a Smarter Way to Charge.
• •Headline: Heavy-Duty Cable Management. Effortless EV Charging. Body: Made from powder-coated steel and engineered for durability, the EV Hover system effortlessly supports your charging cable. Easy to install, even easier to use. Say goodbye to cable chaos and hello to streamlined charging. CTA: Get Your EV Hover Today!
• •Headline: The Missing Piece to Your Perfect EV Setup? It Hovers. Body: Keep your garage floor clear and your charging routine seamless. The EV Hover’s innovative design not only looks great but provides unparalleled convenience and safety. Folds flat when not in use. Extends when you need it. CTA: Learn More & Watch it in Action!
• •Headline (TikTok/Social focus): Garage Game Changer! ⚡️ No more cable mess. Body: See how the EV Hover transforms your EV charging routine from tangled to tidy! This extendable arm is a must-have for any EV owner. #EVHover #GarageGoals #EVCharging #CableManagement #Tech CTA: Tap the link in bio to snag yours!